Podcast Industry & Platforms

3+ day, 7+ hour ago   (523+ words) To turn a regular billboard into a viral social media trend, brands rely on three main tricks. First, pattern disruption. Commuters expect boring corporate slogans. When they see self-deprecating humor or cheeky jokes, they stop and look. That sudden surprise…...

5+ day, 59+ min ago   (71+ words) Media in Canada Intrepid Travel bulks up its TIFF sponsorship strategy The expanded effort includes a new program partnership, consumer activation and a media mix spanning OOH, radio, CTV and social. Intrepid Travel has returned as a presenting partner for…...

6+ day, 2+ hour ago   (417+ words) Indian Television Dot Com DELHI: Media planning in India just got a new name to watch. Chinmayee Rout, who spent over two years cutting her teeth on some of the world’s biggest advertisers at WPP Media, has moved to EssenceMediacom…...

1+ week, 3+ day ago   (96+ words) RBI reports $136.38 billion forex inflows under special swap facility as of August 31 MoSPI rejects claim that last year's GDP was revised down to boost Q1 FY27 growth MoSPI Secretary rejects GDP data-fudging claims, says old and new series cannot be compared India…...

1+ week, 4+ day ago   (428+ words) Vibe Media Group, the publishing group behind Fast Company Middle East, has launched Journeys Unpacked, a new publication built around a simple premise: the most interesting thing about any destination is rarely where it is. It is why it exists....

2+ week, 4+ day ago   (64+ words) Zee’s ad business takes a hit as FMCG budgets shift to Q-commerce Microdramas are booming, but the business model is still looking for a hit Festive rush pushes quick-commerce ad rates up 30–40% as brands shift more digital spend Sun TV…...

2+ week, 5+ day ago   (393+ words) Digiday reported a decline in high-production creator brand trips due to tightening budgets and audience backlash on luxury. Instead of costly brand trips, brands like Air France and Rent the Runway are opting for contracted partnerships. The shift is towards…...

2+ week, 6+ day ago   (235+ words) Traveller, the Australian travel media brand has appointed Justine Cullen as editorial and strategy director. Cullen will lead the editorial vision for Traveller as it accelerates into a multi-platform offering. She will oversee content strategy across digital, social, video, audio…...

4+ week, 1+ day ago   (726+ words) The Group Chief Executive Officer and Chief Creative Officer of X3M Ideas, Steve Babaeko, has warned that media agencies risk becoming increasingly irrelevant if they continue to depend largely on media buying and placement, He urged industry players to shift their…...

4+ week, 1+ day ago   (160+ words) Independent Newspaper Nigeria Media Agencies Must Move Beyond Ad Buying To Survive AI Disruption — Babaeko Isaac Asabor is a Reporter with Independent Newspapers Limited. He has ample years of experience in reportorial and editorial duties. An alumni of both University…...