Brand & Positioning

1+ hour, 31+ min ago   (1100+ words) This piece is sponsored by Lemonly. Not every agency can say it worked with a company like Disney during its first year of operation. Lemonly can, and somehow it only has gotten better in the decade and a half since…...

3+ hour, 37+ min ago   (177+ words) Wyndham knows how to scale budget brands across thousands of properties. Dolce Nova requires a different instinct — one built on restraint, design, and a guest it hasn’t historically chased. Wyndham Hotels & Resorts on Monday launched Dolce Nova, a boutique upper-upscale…...

4+ hour, 46+ min ago   (222+ words) To illustrate this mindset, here are five principles of brands built for the world’s stage: 1. World Presence A world brand must exist across borders — not just physically, but mentally. It becomes a default choice in multiple countries, cultures, and markets....

17+ hour, 56+ min ago   (474+ words) According to Brand Acumen, the Xbox® name it created for Microsoft reaches 25 years in the market in 2026. Validation methods vary widely across the naming industry, from online surveys to moderated one-on-one interviews. "Tech names go obsolete. Xbox® has been around…...

16+ hour, 24+ min ago   (536+ words) Shire Beds is delighted to return to The Bed Show 2026, bringing an exciting collection of new products, innovative sleep solutions and proven best sellers that continue to perform strongly for our retail partners. This year, our stand is all about…...

19+ hour, 3+ min ago   (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...

16+ hour, 40+ min ago   (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...

20+ hour, 54+ min ago   (1064+ words) THE STANDARD held its annual Secret Sauce conference at Emsphere last week under the theme ‘Builders,’ bringing together a curated roster of speakers, brands, and experts from across Thailand’s business and creative industries for a two-day event focused on ‘building…...

17+ hour, 57+ min ago   (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...

19+ hour, 2+ min ago   (1063+ words) Auto brands are preparing to put more money behind the 2026 festive season, with industry estimates pointing to a 10-20% increase in festive advertising spends over last year, even as marketers remain sharply focused on returns. The timing is significant. FADA’s August…...