8+ hour, 7+ min ago  (275+ words) Nearly 5% of inventory sold as CTV is incorrectly labelled, according to a study by 51 Degrees, which analysed 11m Open RTB ad impressions with a relevant device-type ad signal over one week in May. The company concludes that if one-in-20 of the…...

1+ week, 8+ hour ago  (1232+ words) We believe Reddit should work for any brand or business. There is no reason why it should just be for one segment, and we've seen growth across." Stephen Riad is excitable on the Wednesday morning of the Cannes Lions Festival…...

1+ week, 3+ day ago  (841+ words) You Tube has millions of hours of educational content. While Facebook, Instagram, and Snapchat compete to be the best social media platforms, You Tube is replacing TV. It's digital media, not social media. All my contacts are asking, " Why is…...

2+ mon, 4+ week ago  (12+ words) Tesco Media launches premium video inventory across website and app'The Media Leader...

3+ mon, 6+ day ago  (750+ words) Viagra was created to treat high blood pressure before certain side effects became evident. Play-Doh was made to clean wallpaper before pivoting into a children's plaything. And social media started out as a way to connect with mates before becoming…...

3+ mon, 1+ week ago  (558+ words) FAST (free ad-supported streaming TV) is no longer a complementary offering within the CTV ecosystem, but is becoming central to it. That's the claim by media agency Omnicom Media Netherlands and adtech company Show Heroes based on a survey they…...

3+ mon, 3+ week ago  (37+ words) Connected TV World Summit 2026 " Live blog'The Media Leader Connected TV World Summit 2026 " Live blog Data-led charts from across the UK media landscape Find out more about the UK's most comprehensive aggregator of media data....

4+ mon, 2+ day ago  (914+ words) The heaviest 25% of You Tube viewers account for around 90% of viewing hours on You Tube while the other three-quarters of users account for just 10% of You Tube consumption by time viewed. That is according to data from TV audience measurement…...

4+ mon, 3+ day ago  (841+ words) Media used to be simple. Four advertising channels, clear boundaries, and media planning you could explain over lunch. Since 2005, we've added five hours of daily media consumption and more than doubled the number of media channels available to advertisers. At…...

4+ mon, 4+ day ago  (292+ words) Commercial radio in the UK achieved its highest-ever ad revenue in 2025, according to Radiocentre data published today. Revenue hit "747m, surpassing the previous record set in 2022 of "740m. Performance was largely driven by continued, steady growth in digital audio, which rose 14. 9% year-on-year,…...