1+ hour, 33+ min ago  (1025+ words) There is a lazy habit in our industry. Something shifts in the US market and within weeks it becomes a European strategy talking point. AVOD is booming, ad tiers are the future, Linear TV is dead. The data tells a…...

3+ week, 4+ day ago  (443+ words) FREE DOWNLOAD | NEW TVREV Special Report All Grown Up: FAST Comes Of Age Does social video have a "primetime" window? Sort of. For instance, Tubular Labs data shows that for U.S. YouTube accounts specifically, "primetime" is actually on the earlier end…...

1+ mon, 1+ week ago  (1607+ words) ChatGPT is going to be the first of the GPTs to have ads." It's an idea that may make some sense on paper, but in practice'that's another story. Because it's not like they haven't been practicing for this moment, right?...

1+ mon, 2+ week ago  (682+ words) Anastasia R. / @mslightann" (via Unsplash) For more than a decade, the television industry has lived with two realities. One foot remains planted in the original ATSC 1.0 digital standard " reliable, universal, but limited " while the other tiptoes toward ATSC 3.0, better known as…...

8+ mon, 4+ week ago  (1483+ words) (Image courtesy of DirecTV) As TV viewing has shifted to streaming, connected TV platforms have become more attractive to advertisers. That's forced legacy linear TV companies to change or face the consequences. For some, it's working out better than for…...