News
Why One Plus resurrected a forgotten mountaineer to launch its flagship phone
2+ hour, 5+ min ago (515+ words) The One Plus 13 is a pretty incredible smartphone. Flagship camera. Cutting edge AI features. Best in class battery life. All put together within a sleek dust, rain and water resistant package. So how could we best launch such an impressive…...
How Space NK redesigned paid search to prioritize new customer value
3+ hour, 55+ min ago (427+ words) Space NK's campaign has won a Silver in Search at The Drum Awards for transforming its paid search strategy from volume-driven to value-based optimization. While the beauty retailer's strong brand equity historically delivered solid paid search performance, analysis revealed most…...
Why Microsoft Ads might just be your B2 B secret weapon
6+ day, 20+ hour ago (809+ words) Around half of Microsoft Bing users are decision-makers. Jake Angus of IDHL explains why you treat the tech company's ads offer like Google-lite at your peril. "For years, Microsoft Ads has been treated like a backup plan," argues Angus (Bolivia…...
Inside Converge's strategic shift from selling speed to powering possibility
1+ week, 6+ day ago (619+ words) The "Power of X" campaign has won Silver in Entertainment & Consumer Technology and Silver in Rebrand or Relaunch at The Drum Awards. Facing low proactive switching behavior, weak differentiation, and underutilization of hgher-value plans, Converge aimed to shift the evaluation…...
Why Google Veo 3. 1 beats Seedance & Grok? The brutal truth about AI video ads production
1+ week, 1+ day ago (525+ words) Ahead of our exclusive AI workshop at Grow Boat Barcelona, Admiral Media stress-tested Google Veo 3. 1, Grok Imagine, and Seedance V1. 5 under real production constraints. Here is the raw, data-backed reality of which engine actually scales ad creative and which fractures under…...
Inside Paren Team's strategic shift from brand keywords to parental life stages
1+ week, 6+ day ago (859+ words) The "Paren Team" campaign has won Bronze in Search at The Drum Awards. It tackled the challenge of staying relevant as parental intent evolved by integrating SEO and Paid Search into a single, insight-led engine designed around parental journeys. Here…...
Inside Bear Brand's mobile campaign that celebrated Indonesia's fasting workers
1+ week, 6+ day ago (664+ words) Bear Brand has won Bronze in Retail Media and Bronze in OOH at The Drum Awards, celebrating labor-intensive workers as "Dragon Warriors" during Ramadan, using Grab's ecosystem for in-app ads, branded driver uniforms, and community events to promote daily Bear…...
Most SEO agencies overpromise. The minority are redefining the norm
2+ week, 1+ day ago (552+ words) Just 15% of European tech startups are female-founded. In SEO, leadership remains overwhelmingly male despite the industry evolving far beyond its technical roots. Sierra Six Media sits within that minority, with women leading across operations, client growth and creative as search…...
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1+ mon, 3+ week ago (14+ words) Ad of the Day: Kotex puts art's "missing period' back on display'The Drum...
Half of us now use AI search (and half of "traditional search traffic" is at risk)
7+ mon, 2+ week ago (509+ words) Research from Mc Kinsey describes a "readiness gap," with users flocking to AI search and brands lagging behind. AI is taking yet more ground - how can brands shift their focus as it comes to dominate search? A report out of…...