3+ hour, 30+ min ago  (685+ words) Published March 26 Edited March 27 For advertisers, the question is no longer whether these platforms are controversial. The ruling sharpens concerns around brand safety and whether these environments pose measurable legal, reputational and ethical risk. "This ruling shifts the legal context…...

5+ day, 8+ min ago  (484+ words) News from the open internet On the heels of introducing ads to Chat GPT in the United States, Open AI is now preparing to launch mid-conversation ad recommendations in the U. K. and other countries. The Chat GPT maker announced earlier this…...

2+ week, 4+ day ago  (709+ words) News from the open internet For years, branded search has been one of the lower-funnel proxies for proving ROI on CTV advertising. It is now seeping into AI chatbot answers, as Chat GPT, Google's own Gemini and AI Overviews and…...

3+ week, 1+ day ago  (562+ words) News from the open internet GM, Country Manager, Canada, The Trade Desk Canada doesn't get enough credit for the role it plays in shaping media. We tend to frame ourselves as a smaller version of larger markets, reacting to trends…...

1+ mon, 2+ week ago  (252+ words) News from the open internet Greece this week announced it would ban minors under 15 from social media, joining a growing list of European countries clamping down on platforms seen as damaging to children's mental health. Prime Minister Kyriakos Mitsotakis said…...