News
QR Codes are here to stay: Are brands meeting expectations?
2+ hour, 57+ min ago (1442+ words) QR Code engagement has plateaued. Uniqode's State of QR Codes 2026 found that 70% of consumers scan QR Codes monthly, and 47% report their scanning habits haven't changed. This stability signals a shift: QR Codes have moved from novelty to infrastructure. In this…...
Google drops support for 7 schema types: What marketers must refocus on as search evolves
5+ day, 2+ hour ago (945+ words) Google announced that it's scaling back support for seven structured data types to "simplify the search results page." This move reflects Google's continuous effort to enhance its results pages for searchers. For marketers, this change reminds us to keep our…...
Maximizing ROI with AI-driven paid advertising
6+ day, 3+ hour ago (1021+ words) AI-powered audience targeting, bid strategies, campaign types, and more'it's safe to say AI is rapidly changing the advertising landscape. Thanks to machine learning, it's now easier than ever to maximize your advertising ROI at scale. For example, you might use…...
AI bait is a mirage. Here’s how to get discovered in the new age of search
1+ week, 3+ hour ago (930+ words) The launch of agent-based browsing from ChatGPT and Perplexity's new Comet browser marks a turning point in how AI platforms evaluate and cite content. Instead of blindly scraping text, today's AI systems behave more like humans: Navigating websites, comparing sources,…...
Story Hub’s Latest Release Offers Publishers a New Way to Engage With Stacker Content
1+ week, 2+ day ago (194+ words) Earlier this year, Stacker released updates to the keyword search functions in Story Hub to improve searchability among the newswire's story archive." As we worked to prioritize the next Story Hub feature, we looked at the market, and one thing…...
The AI Search Engines Committed to Getting News Context Right — and Why Stacker Is Betting on Both
1+ week, 5+ day ago (520+ words) Expand your brand's reach with Stacker Connect, a content optimization and distribution platform that drives earned media at scale through native placements. Stacker partners with AskNews and ProRata to help brand and publisher content surface in AI search with stronger…...
A 2026 guide to AI optimization: What it is, why it matters, and how to get cited
2+ week, 1+ hour ago (1703+ words) Your customers are asking ChatGPT for recommendations. Meanwhile, you're still obsessing over Google rankings. That's the new reality. AI search is eating into traditional search traffic, and most businesses haven't caught up. For those unsure where to begin, these AI…...
The Difference Between SEO & GEO Wins: What Ranks Versus What's Cited
2+ week, 2+ hour ago (1049+ words) SEO and GEO aren't opposites. Learn how brands can measure both, build AI visibility, and turn earned media into lasting search authority. Brands shifted their focus last year from SEO and Google rankings to GEO and visibility on ChatGPT and…...
How structured data helps your brand get cited in AI results
3+ week, 3+ day ago (517+ words) TLDR: Search and discovery are no longer limited to traditional blue links. Content is cited in AI-generated answers inside platforms like ChatGPT, Gemini, and Perplexity. WebFX unpacks why structured data plays such a crucial role in getting cited in AI…...
AI didn’t kill SEO. It killed average content.
1+ mon, 6+ day ago (1288+ words) For decades, "good enough" content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. That era has ended. Today, authenticity and radical transparency set the competitive…...