News
Gen AI Citations, Explained
1+ hour, 52+ min ago (444+ words) Chat GPT, Claude, Gemini, and other generative AI platforms occasionally include source links in their responses. The links are called citations and may appear within an answer or in a separate panel, often to the right. Understanding the citation algorithms…...
Organic Search Winners Share 5 Traits
1+ week, 4+ hour ago (458+ words) Google's March 2026 core algorithm update concluded on April 8. The search giant doesn't provide recovery guidelines for businesses whose rankings have decreased. We're left with search-engine optimizers to create tactics that align with the winners to help losing sites maintain organic…...
AI Creative Tools in Google Ads
2+ week, 6+ day ago (414+ words) Artificial intelligence powers Google Ads. With the right data and prompts, AI helps advertisers get more from their accounts, from improving bid strategies to predicting searchers" intent. Among the top time-savers, however, are tools for creative assets. Advertisers aren"t…...
SEO Wins from Reddit Pro
3+ week, 3+ hour ago (362+ words) Reddit is courting businesses. The social media giant provides commercial users with on-platform analytics, visibility tools, and advertising options. Reddit Pro is free for businesses that provide their name, URL, category, and number of employees. Approval is instant and requires…...
SEO Tactics for Gen AI Visibility
4+ week, 3+ hour ago (374+ words) Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models query Google to research topics and find answers. Thus low or unranked pages are largely invisible to Chat GPT, Perplexity, Gemini, and others. Here are…...
Search Console's Average Position, Explained
1+ mon, 4+ day ago (498+ words) Google Search Console is the most reliable way to evaluate a site's organic search visibility. Unfortunately, the Performance reports are often confusing for busy executives who lack optimization expertise. A frequent example is the "Average position" metric. I'll help clarify…...
Search Console Adds Brand Filters
1+ mon, 1+ week ago (340+ words) Search Console now includes filters to show only branded queries or exclude them. Google uses AI to classify queries, and notes that it can make mistakes. Branded queries include: The feature makes query filtering easier but adds no new functionality....
AI Bots Don't Need Markdown Pages
1+ mon, 3+ week ago (317+ words) Markdown is a lightweight, text-only language easily readable by both humans and machines. One of the newest search visibility tactics is to serve a Markdown version of web pages to generative AI bots. The aim is to assist the bots…...
Email Marketing Awaits True AI
2+ mon, 5+ day ago (271+ words) Artificial intelligence has not yet fulfilled its email marketing potential, at least not without human help. There is a maturation gap between the AI-powered email that marketers can imagine and the campaigns they can actually create. Filling this gap could…...
AI Prompts Come to Search Console
2+ mon, 4+ day ago (268+ words) Google Search Console's AI analysis went public last week after being available to select users. The feature, in the Performance > Search results tab, enables insights on a site's organic search performance by entering generative AI-like prompts. I'll provide examples in…...