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News
Explaining PARAKEET
1+ hour, 21+ min ago (716+ words) PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them. The design had three moving parts: interest collection, request anonymization, and rendering. The browser stored those interests…...
Explaining Possum
58+ min ago (1215+ words) Possum is the industry name for Google's unconfirmed September 2016 local search update, which reworked the filter deciding which listings reach local packs. The filter predates Possum. What Possum changed was how aggressively it fired and on what evidence. Before September…...
Bid controls shrink as ad measurement breaks: week of August 17
3+ hour, 26+ min ago (1706+ words) Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. Seven days rarely arrange themselves into an argument. This one did. Read separately, each is a product…...
Google Ads attribution ignores offline conversions uploaded after 7 days
3+ hour, 37+ min ago (954+ words) Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data. A processing rule documented in the Google Ads Help Center means offline conversions arriving more than…...
Performance Planner gains one-click apply to live Google Ads campaigns
16+ hour, 11+ min ago (1104+ words) Advertisers gain a single A/B test across multiple Search campaigns in September, plus AI Max tests that keep brand guardrails on. What can still be forecast? Google published three changes to its Search campaign testing and planning tools on…...
Google's visual tagging covers the easy 70 to 80% of cases, Zambon says
17+ hour, 49+ min ago (505+ words) Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. A Google help centre page dated August 20, 2026 sets out three changes to the company's tagging…...
Google Local Services advertisers lose dashboard access 14 days after email
1+ day, 1+ hour ago (720+ words) Weekly budgets divide by seven, manual bidding ends and BBB callouts disappear for US home service firms. Non-US accounts wait until 2027 for the same switch. Google Ads documentation sets out the operational mechanics of the Local Services Ads migration, which…...
YouTube adds 4 dispute categories for AI likeness claims that block videos
1+ day, 13+ hour ago (982+ words) A single tab in YouTube Studio will soon carry both automated copyright matches and privacy complaints about synthetic faces and voices. The change is presentational rather than legal, but it lands on a claim type that can remove a video…...
Search referral drops from 70% to under 20% for publishers, JWX says
2+ day, 15+ hour ago (1078+ words) JWX today launched the JWX Content Hub and attached a figure to the collapse it says the product answers: search referral that once drove as much as 70% of visits for many publishers now sits under 20%, and the company describes the…...
Explaining DNT
3+ day, 3+ hour ago (942+ words) Two companion mechanisms sit alongside the header. Navigator.doNotTrack lets page scripts read the value without a server round trip. A promise-based exceptions API records consent as [site domain, target domain] pairs scoped by cookie domain rules, with an optional…...