News
Most streaming viewers ignore ads - and they want fewer, longer ones
6+ hour, 10+ min ago (231+ words) Ad overload is not merely a viewing inconvenience. According to the All About Cookies survey, 52% of respondents have considered canceling a streaming service specifically because of its advertising. That is a churn risk that sits directly alongside the growth narrative…...
LATAM mobile apps: finance sessions surge 62%, installs grow 13% in 2025
1+ hour, 52+ min ago (808+ words) Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025. The findings cover five verticals - finance/fintech, shopping/e-commerce, gaming, utilities, and social - across Argentina, Brazil, Chile, Colombia, Mexico, and…...
Rufus shows 5 products, not 50: what brands must know about Amazon's AI filter
21+ min ago (414+ words) Amazon's Rufus AI assistant narrows product recommendations to five results. Backend structured attributes, not copy, now determine which brands make the cut. The closest thing to reverse-engineered Rufus ranking signals in the public record comes from a November 2024 study by…...
AI Mode, Fast Search, and the antitrust case that exposed how Google works
1+ day, 4+ hour ago (365+ words) Petrovic's conclusion was direct: "Our tests show that Google's AI Mode doesn't retrieve page content from the live web but somewhere else, and that 'somewhere else' appears to be a proprietary content store separate from the search index." Vertex AI…...
You Tube ends push notifications for inactive subscribers in new rollout
23+ hour, 2+ min ago (237+ words) The change is narrow in scope but has broad implications for how creators interpret their You Tube Studio data - and, more broadly, for how the platform manages the relationship between reach and relevance in its notification infrastructure. This framing matters…...
Danny Sullivan republishes 30-year-old search engine guide from 1996
1+ day, 15+ hour ago (281+ words) Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology. One of the most technically interesting details Sullivan noted in the April 17, 2026 anniversary post is linguistic. Despite the…...
Demand Sphere maps 25 years of Google algorithm and AI search changes
2+ day, 1+ hour ago (704+ words) Demand Sphere released a free tracker covering 173 Google algorithm and AI search updates from 2000 to 2026, with a JSON API and three verified data sources. Ray Grieselhuber, founder and CEO of Demand Sphere, announced the launch on Linked In, describing it…...
EU moves to force Google to open search data to rivals under DMA
3+ day, 12+ hour ago (584+ words) EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings. According to the preliminary measures document, the proposed data sharing obligation covers four categories: query data,…...
CNIL's final rules on email tracking pixels are here - what changes
3+ day, 6+ hour ago (361+ words) France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers. The move matters to anyone who runs email marketing campaigns, uses an'email service provider'that embeds open-tracking by default, or…...
Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
3+ day, 3+ hour ago (397+ words) Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results. The platform density section of the report - which tallies how many leaderboard positions each network occupies across all segments…...