News
5 Minute Mail: Steiner Appears Before Congress
2+ hour, 15+ min ago (11+ words) 5 Minute Mail: Steiner Appears Before Congress; USPS Fuel Surcharges'Printing Impressions...
Generative Engine Optimization for Print Companies
4+ mon, 1+ week ago (676+ words) For decades, the goal of SEO was simple: get your "Large Format Printing" page to the top of Google. The user would see your link, click it, and become a lead. That process is breaking down. Today, a marketing manager…...
5 Minute Mail: When Postmarks Aren't Postmarks
1+ mon, 3+ week ago (48+ words) 5 Minute Mail: When Postmarks Aren't Postmarks'Printing Impressions On this week's episode, Paul Bobnack and I chat about how the way postmarks are handled is changing, and how that could impact printers, especially those who print transactional mail or ballots. Check…...
DirectMail2.0 Enhancing and Improving Direct Mail
4+ mon, 6+ day ago (98+ words) During PRINTING United Expo, DirectMail2.0 highlighted products like the all-new DM20.ai, which was also featured in the show's AI Pavilion. At PRINTING United Expo, DirectMail2.0's CEO and co-founder, Brad Kugler, took the time to chat with Ashley Roberts, content director of…...
The Future of SEO for Print
8+ mon, 3+ week ago (798+ words) There was a time when SEO was simple. In the 1990s, ranking on search engines required little more than stuffing keywords onto a page, building a few backlinks, and waiting for Google to take notice. People searched in simple ways," "flyer…...
Postal Traffic to the U.S. Dips More Than 80%
6+ mon, 3+ week ago (361+ words) In a statement, UPU Director General Masahiko Metoki noted, "The UPU has in its mission the responsibility to guarantee the free circulation of postal items over a single postal territory. We're working to uphold that responsibility with the rapid development…...
USPS to Increase Postage Rates Effective July 13
11+ mon, 1+ week ago (445+ words) The USPS is at it again'new postage rates are scheduled to go into effect on Sunday, July 13, 2025. These rate increases impact First-Class Mail, Marketing Mail, and Nonprofit Mail, among others. While the changes may affect your mailing budgets, they also…...
Google’s 'Unsubscribe' Tool Boosts Direct Mail
8+ mon, 2+ week ago (456+ words) For consumers, this is a dream. For email marketers, it's a gut punch. For direct mail marketers, this is a tremendous opportunity for our channel to shine. Here's what it does: This is Google saying: "We know you're drowning in…...
The USPS Celebrates 250 Years of Service
8+ mon, 1+ week ago (275+ words) Founded in 1775 " before the founding of our country, in fact " the United States Postal Service is celebrating 250 years of continuous service. So not only is Ben Franklin a pillar of the print community, he is also the father of the…...