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News
OpenAI introduces suite of performance upgrades for ChatGPT Ads
8+ hour, 3+ min ago (38+ words) Performance Marketing World The new features across campaign optimisation and measurement may see ChatGPT Ads competing more directly with the likes of Google and Meta in the near future....
YouTube Shopping Affiliate Programme coming to the UK
4+ hour, 38+ min ago (29+ words) Performance Marketing World The expansion will see eligible creators embed shoppable tags of certain retailers’ products directly within their YouTube content....
Google turns social posts into search data in major analytics shake-up
2+ week, 5+ day ago (58+ words) Performance Marketing World The Search Console update will let brands, publishers and creators measure how content on Instagram, TikTok, X and YouTube performs in Google Search and Discover – even without a website. Take a free trial and get unrestricted access…...
CMA forces Google to ‘explain search rankings more clearly’
1+ mon, 1+ week ago (41+ words) Performance Marketing World Industry watchdog continues to pressure the tech giant, with the aim of reducing uncertainty for brands that depend on organic search visibility while opening new opportunities for personalised marketing....
EU Commission demands Meta open WhatsApp to rival AI agents
1+ mon, 2+ week ago (44+ words) Performance Marketing World An interim measure has been imposed to immediately restore free access to WhatsApp for rival AI firms. Take a free trial and get unrestricted access to everything we have to offer....
CMA forces Google to offer 'fairer' search deal to publishers in UK
1+ mon, 3+ week ago (44+ words) Performance Marketing World In a world first, publishers will be able to opt out of their content being used to power AI features in Google search and provide clear links in results....
Google just gave publishers a new AI search visibility advantage
1+ mon, 3+ week ago (47+ words) Performance Marketing World The tech giant is expanding Preferred Sources into AI Overviews and AI Mode, giving users more control over the content they see, as website owners and creators get a new way to stand out....
Why AI search is starting to distort paid media measurement, not just SEO
1+ mon, 4+ week ago (41+ words) Performance Marketing World As more intent is satisfied before a site visit, paid media metrics like click share and attribution are becoming less reliable measures of real demand....
Don’t Panic! GEO isn’t killing SEO
2+ mon, 1+ week ago (39+ words) Performance Marketing World Although earned visibility may have shifted in the new landscape, here’s why brands should hold off on a full strategic do-over to counter a ‘click-ocalypse’....
Is AI fuelling an ad fraud spike? | Google brings back the click | How TikTok’s subscription tier impacts advertisers
2+ mon, 1+ week ago (53+ words) Performance Marketing World From AI causing a 140% increase in globally connected TV (CTV) ad fraud to TikTok's new £3.99 ad-free subscription tier,, here is our essential reading from this week....