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News
Advertising Advantage lands e-sim provider Saily’s first ANZ media account
7+ hour, 2+ min ago (289+ words) ADAD is now overseeing the eSim brand's first major campaign in ANZ (Canda Media Intelligence) Advertising Advantage has been appointed Saily’s first media agency in Australia, as the travel e-sim provider ramps up its local presence. E-sims (“eSIM”) are are…...
Vodafone turns ignored texts into giant 'Did You Get My Mural?' campaign
3+ day, 9+ hour ago (431+ words) “Did you get my mural?" Vodafone's latest campaign with Howatson and Company Vodafone has turned parental nagging into an out-of-home campaign, plastering giant murals of real mums and dads outside Australian universities in a bid to get students to finally…...
'I removed myself': Vic Lorusso leaves ARN for SCA after 26 years on air
1+ week, 3+ day ago (758+ words) Vic Lorusso has stopped reporting on-air for ARN, after 26 years Vic Lorusso has confirmed he will cease on-air traffic reporting for ARN’s radio stations, after 26 years. Lorusso will now be heard across 2DayFM and Triple M Sydney on the Southern Cross…...
'Why pay the Telstra premium?' is now the telco's toughest question
1+ week, 6+ day ago (344+ words) MiniMBA founder Mark Ritson examines the Telstra outage and concludes that most commentators are exaggerating the immediate brand damage. One aspect of the telco’s positioning is a problem, however. “You are either the network that never goes down, or you…...
Google's quiet move into social media measurement says a lot about where the web is heading
2+ week, 8+ hour ago (1141+ words) This week, Google quietly introduced a revolutionary feature to its Search Console, the tool that web sites use to evaluate search performance. Site owners can now link and track the performance of their social accounts as well their web sites....
From the outback to Rome: Ali Wong returns as Vodafone targets pricey roaming
4+ week, 8+ hour ago (360+ words) Ali Wong encourages customers to roam with Vodafone Vodafone Australia is back with Ali Wong for a third campaign instalment via Howatson and Company, this time poking fun at rival telcos charging double for roaming. Set knee-deep in Rome’s Trevi…...
Yahoo DSP launches Agent Network
1+ mon, 5+ day ago (217+ words) Yahoo DSP has launched the Agent Network, a framework connecting advertisers with AI-powered agents from various technology partners. This initiative is part of Yahoo DSP’s broader strategy to enhance advertising capabilities through interoperability and flexibility. Creative: Agentic framework to enable…...
Ali Wong takes aim at Telstra in new Vodafone commercial
2+ mon, 2+ week ago (398+ words) Ali Wong won't be silenced about Telstra's pricing The next iteration of Vodafone’s controversial new campaign starring US comedian Ali Wong shows the comedian repeatedly saying that Vodafone is cheaper than Telstra, with the competitor’s name beeped out. The ad,…...
Nord VPN ad booted off Australian TV for motorcyclist phone use
2+ mon, 2+ week ago (359+ words) Although "somewhat fantastical", Nord VPN campaign did not meet Ad Standards' road safety bar A global advertising campaign for privacy software firm Nord VPN has been pulled from Australia’s free-to-air television after Ad Standards found it depicted unsafe motorcycle riding....
France to implement social media ban as addiction trial kicks off
5+ mon, 3+ week ago (630+ words) The first of thousands of social media addiction lawsuits is set to begin France has taken the first step in passing a law banning under-15s from social media on the same day a trial begins in Los Angeles seeking to…...