1+ hour, 53+ min ago  (558+ words) You Tube doubles down on the creator economy and AI-powered ad formats. You Tube was hot to go at its annual Brandcast event on Wednesday at David Geffen Hall in Lincoln Center with a slate of new creator-led series and…...

2+ mon, 1+ week ago  (220+ words) This is the first major update to AI Max for Search functionality since it launched in 2025. Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in…...

6+ mon, 3+ day ago  (302+ words) It's a new strategy for the brand's ad tech, which competes with giants in the space. New ad spots for Yahoo DSP were released on Monday as part of the demand-side platform's multichannel Expect Results campaign. The campaign includes three…...

3+ mon, 2+ week ago  (362+ words) You Tube owner sent a 'cease and desist' letter to Barb and Kantar Media. Google has issued a legal "cease and desist" letter to Kantar Media and Barb, forcing the measurement companies to halt a service comparing You Tube and…...

5+ mon, 3+ week ago  (548+ words) The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage? Weeks after describing Amazon Web Services" outage, which knocked over 1, 000 companies…...

7+ mon, 1+ week ago  (639+ words) The next step in generative AI and search is here " and this time, it's not waiting for your prompt. Ready or not, the "agentic future" is here. And both the PR and media industries are going to take a big…...

7+ mon, 3+ week ago  (507+ words) Users are turning to the platform for instant answers, how-to advice, and writing help. Non-work-related messages are up 53% Yo Y on the platform. More than 70% of messages sent on Chat GPT are for non-work-related purposes, suggesting that large language models…...

10+ mon, 1+ week ago  (871+ words) As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences. "We are witnessing the rise of dual-audience websites," says…...

10+ mon, 1+ week ago  (256+ words) Ads on X will be processed by AI. The move, according to X, has been made to "optimise" user experience and ad performance. A spokesperson for X told Campaign: "X's user recommendation system is now powered by x AI, significantly…...

11+ mon, 3+ day ago  (1265+ words) Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape. Reddit has been around as long as Facebook, yet it…...