4+ hour, 16+ min ago  (719+ words) A new pan-European study by ShowHeroes and Omnicom Media Netherlands, "The Rise of FAST: Consumer Preferences in Connected TV," suggests that Free Ad-Supported Streaming TV (FAST) is no longer a complementary offering within the CTV ecosystem. It is becoming central…...

2+ week, 9+ hour ago  (562+ words) Particular Audience has launched'Search Model A/B Testing, a new capability that allows retailers to directly compare and govern the AI models driving on-site search and sponsored results. This launch builds on the success of'Adaptive Transformer Search (ATS), first introduced…...

2+ week, 5+ day ago  (948+ words) YouTube's exit from UK audience reporting has reopened a fundamental industry debate: how do advertisers compare audiences across linear TV, BVOD and digital video when the measurement systems themselves don't align? David Price, Managing Director at The Grove Media suggests…...