News
The B2B Email Gauntlet: How To Keep Your Messages Out Of Spam Folders
2+ hour, 48+ min ago (427+ words) A few B2B marketers may feel that privacy issues don't concern them. But they are wrong: Rebuilding a B2B email list can be dangerous for a brand, judging by a recent column by copywriter Joe Cunningham in Martech. "Just because contacts are…...
New York Bill Would Force Social Media Companies To Limit Online Fraud
8+ hour, 39+ min ago (167+ words) New York Bill Would Force Social Media Companies To Limit Online Fraud 03/11/2026MediaPost Become a free MediaPost member now to read this article Log in if you are already a member New York Bill Would Force Social Media Companies To Limit…...
Gen Z Is Always On TikTok, But They Don't Like It Anymore
1+ day, 10+ hour ago (331+ words) There's trouble ahead for other social media platforms, too." While X/Twitter is the most loathed by Gen Z audiences, with 45% having negative perceptions, Snapchat, Facebook, and Instagram are all unloved. The clear winner: YouTube, with a 78% favorability score and…...
Google To Add AI Voice-Overs To Performance Max Video Ads
1+ day, 7+ hour ago (400+ words) Google will add AI-generated voiceover capabilities to Performance Max video ads using advertiser headlines and descriptions, but there is an opt-out deadline for marketers working for brands that do not want to participate. Jordan Fry, CEO at the Google and…...
Meta Passes Europe's Digital Services Tax To Advertisers
1+ day, 3+ hour ago (261+ words) Meta Platforms will add "location fees" to ad buys targeting users in six countries. This is'not'based on the advertiser's billing address or ad account country. The new rule that passes on costs of Europe's digital services taxes (DST) to advertisers…...
X Adapts 'Everything App' Vision: Tests 'Chat,' Money' Variants
1+ day, 10+ hour ago (413+ words) Marking a new chapter in the evolution of his "everything app" vision, Elon Musk's social-media platform X has begun running new tests of X Chat'and X Money, two stand-alone apps directly developed by X owner xAI. On Tuesday, X Chat…...
Backstreet Boys Explain 'Why It's Better' At T-Mobile In Big Game Spot
1+ day, 10+ hour ago (303+ words) Backstreet Boys Explain 'Why It's Better' At T-Mobile In Big Game Spot 02/09/2026MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Backstreet Boys Explain 'Why It's Better' At T-Mobile In Big…...
Threads Surpasses X In Mobile Users: Report
1+ day, 11+ hour ago (313+ words) A new report from market intelligence provider Similarweb shows Meta's Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X's continues to decline." According to Similarweb's findings, Threads officially matched…...
Gen Z May Be 'Over' TikTok, Report Finds
1+ day, 19+ hour ago (557+ words) A new report from research and analytics company The Harris Poll reveals that an increase in advertising and influencer culture, privacy concerns, and other factors are beginning to impact loyalty among Gen Z users of digital culture hub TikTok. According…...
Judge Advances Google's $135M Settlement Over 'Hijacked' Cellular Data
2+ day, 4+ hour ago (306+ words) A federal judge has granted preliminary approval to Google's $135 settlement of class-action claims that it misappropriated Android users' cellular data allowances by collecting app-related information from their phones when the apps were not in use. If accepted by U.S. District Court…...