1+ day, 20+ hour ago  (785+ words) A few days ago, I came across an advertisement from a leading matrimonial platform. At first glance, it looked like any premium lifestyle advertisement. Elegant design. Aspirational imagery. A celebrity endorsing the portal. The language of exclusivity. The promise of…...

1+ week, 19+ hour ago  (222+ words) Mumbai: Instagram has announced the global rollout of Instagram Plus, a new subscription offering designed to provide users with enhanced customization, deeper social interactions, and advanced insights while maintaining the platform's free core experience. The new subscription introduces a suite…...

1+ week, 2+ day ago  (510+ words) New Delhi: Prasar Bharati has completed its mid-cycle allocation of vacant MPEG-4 slots on DD Free Dish, awarding carriage capacity to 10 television channels for the remainder of the 2026-27 financial year. The successful broadcasters include Bharat Express, Republic TV, Vistaar News,…...

1+ week, 3+ day ago  (208+ words) Mumbai: Ad Lift's AI Search Visibility platform, Tesseract, has announced the launch of two new capabilities'Claude AI Integration and AI Traffic Analytics'aimed at helping brands better understand how artificial intelligence platforms reference, position, and drive traffic to their digital properties....

1+ week, 3+ day ago  (370+ words) Mumbai: OPPO India has announced a strategic collaboration with Instagram to launch the OPPO LUMO Creator Program, a creator-focused initiative aimed at empowering the next generation of visual storytellers across India. Positioned at the intersection of OPPO's imaging technology and…...

1+ week, 4+ day ago  (274+ words) Mumbai: Amazon Music has launched Amazon Music Unlimited in India, introducing a new premium subscription tier that offers high-definition audio, spatial sound, offline downloads, and ad-free listening. The move expands Amazon Music's offerings in the country to three distinct tiers'Unlimited,…...

1+ week, 4+ day ago  (286+ words) New Delhi: realme, a smartphone brand among young consumers, has unveiled an industry-first AI-powered mini drama series, "Darbar Diaries," alongside the launch of its new realme 16 T 5 G, introducing a fresh approach to smartphone marketing through entertainment-led storytelling. Designed as…...

1+ week, 4+ day ago  (325+ words) According to the latest'Search Score AI Visibility Study, nearly'76. 4% of brands scored below 40% in AI visibility'across conversational AI platforms such as Chat GPT, Gemini, and other generative search environments, highlighting a growing challenge for marketers navigating the evolving digital discovery…...

2+ week, 19+ hour ago  (272+ words) Mumbai: In a significant judgment for India's broadcasting sector, the Delhi High Court has upheld the Telecom Regulatory Authority of India's (TRAI) regulations restricting television advertising to a maximum of 12 minutes per clock hour, bringing an end to a legal…...

2+ week, 4+ day ago  (287+ words) New Delhi: The Delhi High Court has permanently restrained Google and Google India from using the registered trademark "Hindware" as an advertising keyword on its platform, while also directing the company to pay Rs 30 lakh in damages to Hindware. According…...