5+ day, 21+ hour ago   (211+ words) At the center of the exploit are proxy-sharing capabilities embedded within certain smart-TV app SDKs. These allow background network activity to continue firing ad requests even when nobody is watching and, in some cases, even when the screen itself is…...

1+ week, 1+ day ago   (546+ words) LAVA brings UK creators together for AGNI 4N launch campaign MediaBrief LAVA is expanding its presence in the UK with the launch of the AGNI 4N, in partnership with SW Network. The launch campaign brings together prominent UK creator voices to build…...

1+ week, 1+ day ago   (278+ words) As digital feeds become increasingly crowded, Prime Video’s ‘The Traitors Season 2’ has partnered with Inshorts for an interactive app takeover that turned the news feed into an extension of the show’s world. The campaign was built around the themes of…...

1+ week, 4+ day ago   (392+ words) Instagram is introducing a new AI-generated profile label to make it clearer when a profile features an AI-generated person rather than a human. The update renames the platform’s existing AI creator label and introduces measures to limit the reach of…...

1+ week, 5+ day ago   (133+ words) Snapchat has announced the global rollout of Unified Attribution, making the solution available to app advertisers using AppsFlyer or Adjust, with support for additional mobile measurement partners (MMPs) underway. Unified Attribution brings Snapchat platform metrics and MMP cross-channel performance metrics…...

3+ week, 4+ day ago   (314+ words) Google Gemini has teamed up with BTS to offer fans four new interactive experiences directly within the Gemini app, providing new ways to explore the group, discover music, learn Korean and follow the latest BTS moments. Available worldwide for a…...