1+ day, 7+ hour ago   (337+ words) The Walt Disney Company is turning to TikTok in a bid to deepen fan engagement, announcing a global short-form content-sharing partnership that will bring creator-made videos inspired by Disney franchises onto Disney+. The initiative will span Disney's portfolio of intellectual…...

4+ mon, 1+ week ago   (1373+ words) This post is sponsored by Rankpage. Search in Malaysia is expanding beyond conventional Google results. A study by Adyen Retail stated that 58% of Malaysian consumers have used AI tools specifically to assist with shopping and purchasing, compared to the global…...

2+ week, 1+ day ago   (352+ words) Malaysia will reportedly continue regulating children's access to social media rather than introducing a blanket ban. This is despite a growing number of countries moving to prohibit younger users from accessing such platforms. According to Bernama, communications minister Fahmi Fadzil…...

3+ week, 2+ day ago   (368+ words) Samsung has unveiled the next chapter of its collaboration with Sony Pictures' Spider-Man: Brand New Day, releasing a new cinematic campaign starring actor Jacob Batalon while naming him its newest Team Galaxy ambassador. Directed by Emmy-nominated filmmaker and Marvel alumnus…...

3+ week, 2+ day ago   (685+ words) Asia Pacific is emerging as one of the strongest markets for short drama apps as consumers increasingly embrace bite-sized, mobile-first entertainment, according to a new report by marketing analytics platform Adjust. The report found that sessions across APAC climbed 452% year-on-year…...

3+ week, 2+ day ago   (612+ words) As consumers increasingly turn to AI answer engines for product recommendations, brands will need to rethink how they build visibility, according to a new report by VaynerX and Profound. The report, "The CMO's AEO guide: Winning brand discovery in the…...

4+ mon, 1+ week ago   (920+ words) For years, marketers have tried to meet consumers where they are. Right now, that “where” is less inbox, less home page, less feed, and a lot more chat bubble. Across Southeast Asia, messaging apps such as WhatsApp have quietly become…...

1+ mon, 1+ week ago   (448+ words) Reddit has launched a new brand campaign, “People are the best,” celebrating the authenticity, humour and human connection that shape conversations across its communities. The campaign, developed in partnership with creative agency Mischief, launched on 29 June and will initially run…...

1+ mon, 1+ week ago   (565+ words) Messaging app WhatsApp is introducing usernames, allowing users to connect with others without having to share their phone numbers, in its latest move to strengthen privacy on the messaging platform. Starting this week, users can reserve a username ahead of…...

1+ mon, 1+ week ago   (565+ words) Messaging app WhatsApp is introducing usernames, allowing users to connect with others without having to share their phone numbers, in its latest move to strengthen privacy on the messaging platform. Starting this week, users can reserve a username ahead of…...