News
Digital ad market hits record $4. 9 billion in the March quarter as seasonal slowdown fades
5+ day, 4+ hour ago (515+ words) Australia's online ad market has recorded its strongest March quarter on record, reaching AU$4. 9 billion as digital ad investment continued to broaden beyond major brand advertisers. The IAB Australia Internet Advertising Revenue Report, prepared by Pw C Australia, found total…...
Grayling rolls out GEO platform in APAC
2+ week, 1+ day ago (343+ words) Grayling has launched a new insights platform in Asia Pacific aimed at helping brands understand how they appear in AI-generated search results, as traditional search behaviour continues to shift towards generative engines. The Generative Engine Optimisation Radar (GEO Radar) tracks…...
Assembly rolls out Stagwell Search+ across APAC
2+ mon, 1+ day ago (221+ words) Global omnichannel media agency Assembly has rolled out Stagwell Search+ in APAC, a new system designed to help brands understand and influence how they are represented across AI-driven search environments. This comes as search becomes more driven by AI and…...
The AI performance boom is real, but it's trapped in search and social
1+ week, 4+ day ago (513+ words) Nearly 76% of advertisers see AI-driven performance gains, but most of the impact is still trapped inside Google and Meta. That's according to research from Taboola titled "The agentic advantage in performance marketing: Securing incremental growth beyond search and social". The…...
Hinge leans into pre-date despair to sell post-date hope
1+ week, 5+ day ago (633+ words) Dating app Hinge is leaning further into emotional storytelling with the latest chapter of its "It's funny we met on Hinge" campaign, spotlighting the uncertainty and exhaustion many Gen Z users experience before finding meaningful relationships. The campaign comes as…...
Tantan unveils new identity in push for better dating
1+ week, 5+ day ago (506+ words) China-born dating app tantan has established Singapore as its new global headquarters as it looks to expand across APAC and international markets. The move comes as the dating platform rolls out a refreshed brand identity and new positioning, "Date better,…...
Gen Z leads Google Search, and they're changing how it works
4+ week, 1+ day ago (704+ words) Marketing-Interactive Gen Z is now the most active generation on Search, issuing more daily queries than any other age group worldwide, according to a recent finding by Google. This trend is especially visible in Southeast Asia, where AI is transforming…...
Instagram tests 'Instants' for disappearing photo sharing
1+ mon, 1+ week ago (313+ words) Instagram is reportedly testing a new standalone app called "Instants", marking its latest move into ephemeral, low-pressure social sharing" drawing parallels with Snapchat, Be Real and Locket. Users capture content directly through an in-app camera, with no option to upload…...
Instagram goes full main character energy in first-ever Thai campaign
1+ mon, 1+ week ago (346+ words) Meta has rolled out its first-ever Instagram campaign in Thailand, tapping BBH Singapore to drive engagement with Instagram Reels among younger audiences. Created for Gen MZ (millennial and Gen Z) users, the 360-degree campaign centres on the idea that Instagram "makes…...
Telkomsel presses the 'heart button' for Ramadan with 360" Siaga 2026 campaign
1+ mon, 1+ week ago (258+ words) As Ramadan approaches, Telkomsel has unveiled its annual festive initiative under the banner "Telkomsel Siaga 2026 " Jalani Ramadan sepenuh hati (tombol hati), positioning itself not only as one of Indonesia's leading digital telcos, but as a brand guiding customers back to…...