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News
Data centers' effect on utility bills — what agents need to know
1+ hour, 31+ min ago (1644+ words) Data center growth could affect homeowners through higher electricity costs, though the impact varies by utility, market and regulatory rules. Experts say infrastructure expenses may be shifted to residential customers unless protections require large data centers to pay their share....
How agents can get cited by ChatGPT and AI search overviews
2+ week, 2+ day ago (795+ words) AEO shifts the goal from earning clicks to earning citations inside AI generated answers. The article outlines what answer engines use to recommend agents, including structured Q and A content, cross platform business data consistency, and reviews that document concrete…...
Should agents join the Google listing pilot, or sit it out?
2+ mon, 4+ week ago (873+ words) The Google and HouseCanary listing pilot is live in 8 markets, placing listings atop mobile search with a request a tour button. The column argues agents and MLSs risk lead routing, inventory control, and future monetization similar to earlier portal models....
Zillow updates sites, apps after watchdog flags ad disclosure gaps
8+ mon, 1+ week ago (276+ words) BBB National Programs’ Digital Advertising Accountability Program (DAAP) has worked with Zillow Group to bring several of the company’s major brands into compliance with industry rules governing interest-based advertising. DAAP said it initiated a routine review of Zillow.com and…...
12 Open House Follow-up Email Templates Proven to Win Clients (+Download)
11+ mon, 3+ week ago (1784+ words) Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. Learn more Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open…...