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News
“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market & Connecting Outcome to Influence
1+ day, 1+ hour ago (174+ words) Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert. Sol Wilkinson recently sat down with Partnerize CEO Matt Gilbert for a conversation that touched on everything from…...
83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery
1+ day, 7+ hour ago (174+ words) Ads are facing a huge problem. According to Adobe’s latest research, The Brand Recall Report, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours. As traditional ad formats struggle against consumer…...
Affiliate Marketing Needs to Get Ratio’d
1+ day, 4+ hour ago (430+ words) Maybe there was a dedicated phone number. Occasionally, there was a dedicated landing page. Most of the time, though, there was no reliable way to connect a sale back to the ad. But what if we could play their game?...
Shifting to a Holistic Growth Ecosystem: How Affiliate Moves on From Last Click
2+ week, 5+ day ago (823+ words) How does affiliate contend with the new AI reality? Experts say there needs to be a mindset shift. It’s been a big week for breaking down the seismic shifts shaking the industry. At IPX London, experts interrogated attribution models, the…...
🧽 How Do You Build a Clean Affiliate Programme?
3+ week, 1+ day ago (757+ words) Plus, can affiliate survive AI? Welcome to another Affiliate Pulse! It’s another busy week at Hello Partner HQ. I’m in London this week covering the latest scoops and hottest industry trends at IPX, Partnership Day and then the GIMA Brunch....
🧑⚖️ Rakuten Talks New Stand Down SDK
1+ mon, 6+ day ago (737+ words) Plus, brands are shifting resources to performance marketing. Welcome to another Affiliate Pulse! This week, we’re delving into attribution and transparency, new creator tools, where brands are allocating resources and Google AI Overviews. We’ve got a breakdown on Rakuten’s Stand…...
Pinterest Introduces Amazon Storefront Linking
1+ mon, 1+ week ago (553+ words) Pinterest said the tool enables creators to directly connect their Amazon Storefront to their Pinterest account, in an expansion of its creator commerce capabilities. Pinterest has rolled out a new tool that enables creators to connect their Amazon storefront to…...
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
1+ mon, 2+ week ago (351+ words) Data from Cloudflare shows that 57% of HTTP requests now come from bots. The time has come, the bots have taken over — or at least when it comes to HTTP requests to HTML content. Last week, Cloudflare data on worldwide traffic…...
How an M&S Product Director Built a Viral TikTok Account
1+ mon, 2+ week ago (199+ words) Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month. Last week, I organically stumbled across a personal TikTok account from the Director of Product Development at M&S. That’s not a social media or marketing girlie…...
How is AI Impacting Affiliate Publishers?
1+ mon, 2+ week ago (276+ words) The APMA’s AI and LLM Publisher survey is looking to find out. AI has changed everything, from the way people discover news and how they shop, to where they seek mental and physical health advice and emotional support. Regulation has…...