News
Thrad Launches Managed Service for Chat GPT Ads - Exchange Wire. com
6+ hour ago (403+ words) by Exchange Wire Press Box on 23rd Apr 2026 in News Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the launch of its managed service for Chat GPT ads, giving brands a direct path to reach audiences inside one…...
Digest: Apple Appeals "500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU - Exchange Wire. com
9+ mon, 2+ week ago (445+ words) by Sheila Obeng-King on 9th Jul 2025 in News In today's Digest, we cover Apple appealing "500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU Apple has filed an…...
Teads Launches CTV Performance: A New Way to Optimise & Measure Real Outcomes from Connected TV - Exchange Wire. com
6+ mon, 6+ hour ago (147+ words) by Exchange Wire Press Box on 23rd Oct 2025 in News Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected…...
44% of Web Inventory Fails Quality Standards, Picnic Finds
1+ week, 1+ day ago (347+ words) by Exchange Wire Press Box on 15th Apr 2026 in News 44. 4% of domains now fall below accepted quality thresholds, according to Picnic's Inventory Quality Report 2026, highlighting a growing gap between the scale of digital supply and the value it delivers. Based on…...
Google News
3+ week, 12+ hour ago (13+ words) Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI'exchangewire. com...
How Should Advertisers Navigate the New Era of Conversational AI?" - Exchange Wire. com
2+ mon, 3+ week ago (1424+ words) by Sheila Obeng-King on 29th Jan 2026 in News We examine the introduction of advertising to Chat GPT and what it could mean for advertisers, consumers, and the wider AI ecosystem, calling on a range of industry experts for their insights. Advertising…...
dentsu's Zac Selby on Google AI Landing Pages & Apple Maps Ads
3+ week, 6+ day ago (323+ words) by Dana Lee on 27th Mar 2026 in Podcast In this episode of The Mad Tech Podcast, Exchange Wire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu. They look…...
AI Slop and Peril for the Open Web - Exchange Wire. com
1+ mon, 2+ week ago (710+ words) by Shirley Marschall on 4th Mar 2026 in News Merriam-Webster chose slop as the 2025 Word of the Year. Google states that the open web is in 'rapid decline'. Multiple reports suggest 25-30% of open-web spend lands in wasteful or fraudulent environments. You might…...
The Five-Minute Internet (Estimated Reading Time: Five Minutes)
1+ mon, 5+ day ago (582+ words) Some things are meant to take time. Slow-cooked food. Long conversations. A good book. Bird watching. A day on the golf course? The digital world, however, seems determined to turn everything into a five-minute activity. Five-minute reads. Five steps to…...
Picnic Launches 'Quality Video' to Bring Transparency to Open-Web Video Buying
1+ mon, 2+ week ago (326+ words) by Exchange Wire Press Box on 9th Mar 2026 in News Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave…...