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News
Meta makes Facebook Marketplace more merchant-friendly with standalone seller app
5+ hour, 46+ min ago (155+ words) Browse recent toolkits and resources curated by the EMARKETER team. The news: Meta launched Seller, a standalone app that gives Facebook Marketplace merchants dedicated tools for listing creation, inventory management, and performance insights. The app syncs with existing Marketplace listings....
PubMatic and Zynga streamline access to premium mobile gaming ads
2+ week, 12+ hour ago (194+ words) The news: PubMatic and Zynga partnered to link the mobile game plusher’s first-party player data and audience network with PubMatic’s media-activation platform to open programmatic buying workflows enhanced by AI and automated analytic insights. Zooming out: The broader mobile gaming…...
Google holds local search dominance as consumers compare sources before buying
2+ week, 12+ hour ago (163+ words) The news: Google Search remains the primary discovery channel for local businesses in the US as 52% of US consumers begin their search there and another 9% start with Google Maps, per BrightLocal. Despite a rise in AI use, trust in genAI…...
Google tests healthcare ads in AI mode
2+ week, 1+ day ago (168+ words) Healthcare ads enter Google’s AI Mode in limited test eMarketer Gen Z reaches for digital audio to lift their mood Grocery TV study: Placement, not personalization, drives in-store ad acceptance How brands are reaching US fans of FIFA World Cup…...
AI citations leave top search rankings behind as YouTube gains influence
2+ week, 2+ day ago (149+ words) The news: Ranking high in search results doesn’t guarantee AI visibility. Ahrefs’ report drew on 13 studies looking at data sets that included 146 million search result pages and 730,000 AI responses. What it means: Brands need to optimize for AI citations and…...
ActiveCampaign links Google Ads to first-party data for AI campaign building
2+ week, 2+ day ago (273+ words) The news: ActiveCampaign launched a Google Ads connector for its Active Intelligence AI engine. It handles Google Performance Max campaign creation directly within its platform via conversational prompts. “For a lot of marketers and business owners, managing digital ad campaigns…...
AI search advertising gets an early measurement framework with Profound
2+ week, 3+ day ago (245+ words) eMarketer Home improvement ads returned the most bang for the buck Financial independence slips further out of reach, elevating banks' role Why advertisers are winning by targeting the post-purchase moment Costco leans on value and creator buzz to reach younger…...
Exclusive: Consumers turn to AI for purchase recommendations without using traditional search
3+ week, 2+ day ago (214+ words) eMarketer Shoppers act on electronics ads more than other categories Fast reactions, fan experiences, and summer pop-ups: What retailers got right in June Marketers can see AI's influence on purchases. They just can't pay for it. FAQ on subscription commerce:…...
1,376 World Cup piracy sites are targeted by TAG and the DOJ to protect ad budgets
3+ week, 3+ day ago (270+ words) The news: TAG, a non-profit global advertising industry organization formed to combat digital criminal activity, has launched a cross-industry initiative to eliminate advertising revenues from 1,376 digital piracy websites providing illegal streams and stolen content from the 2026 FIFA World Cup. TAG…...
ChatGPT leads as 49% of Americans adopt AI, changing search habits
3+ week, 4+ day ago (260+ words) The news: Artificial intelligence adoption is growing across the United States. According to a 2026 Pew Research Center survey of over 5,000 U.S. adults, nearly half (49%) of Americans now use AI chatbots, an increase from 33%in 2024. Among the competing AI platforms, OpenAI’s ChatGPT…...