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Elle India
elle. in > life-culture > opinion > instagram-used-to-be-fun-now-it-feels-like-a-brand-deal-marathon-11871266

Instagram Used To Be Fun; Now It Feels Like A Brand Deal Marathon

1+ hour, 40+ min ago  (212+ words) Elle India "Instagram is no longer the app people used to share fun moments Somewhere along the way, it became everything it once claimed it never would These days, everyone is on it, from grandparents to parents, all scrolling through…...

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Elle India
elle. in > trending > yearning-is-the-latest-dating-buzzword-12122590

'Yearning' Is The Latest Dating Buzzword And It's All Thanks To Lesbians

3+ day, 39+ min ago  (921+ words) Elle India Remember when the world was divided in its feelings for Emerald Fennell's Wuthering Heights? Some loathed. Some loved. But then the marketing team tried to convince the public that the on-screen relationship depicted by Jacob Elordi and Margot…...

Elle India
elle. in > stories > the-2014-nostalgia-era-12047765

Why Everyone Is Deep In Their 2014 Nostalgia Era

2+ week, 2+ day ago  (228+ words) The internet does not just love the 2014 era, it is obsessed with it. From that one Instagram filter to saturated everything, 2014 is back and it's in peak form. There's comfort in the past, but 2014 is something unexplainable. No matter what…...

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Elle India
elle. in > trending > tumblr-core-is-making-nostalgia-look-cool-again-12026584

Tumblr-Core Is Back, And It's Making Nostalgia Look Cool Again

3+ week, 1+ day ago  (320+ words) Film-camera energy, indie sleaze influences and archive-inspired dressing are defining a new fashion mood rooted in collective memory. Tumblr wasn't just about collecting pretty pictures. It became a space where people explored who they wanted to be. Fashion mood-boards, music…...

Elle India
elle. in > life-culture > gen-zs-clock-it-trend-is-everywhere-11829879

Gen Z Has A New Language And "Clock It" Is Leading It

1+ mon, 3+ week ago  (490+ words) A single phrase, a signature gesture and pure main-character energy " "clock it" has become Gen Z's latest obsession across Tik Tok, memes and pop culture. The internet moves fast but every once in a while, a phrase breaks through the…...

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Elle India
elle. in > teens > from-cases-to-charms-building-the-ultimate-phone-wardrobe-11821839

From Cases To Charms: Building The Ultimate Phone Wardrobe

1+ mon, 3+ week ago  (422+ words) Between charms, straps, cases, and sticker layers, phones are being styled like mini wardrobes'swapped, customised, and changed as often as outfits. Somewhere between bag charms and friendship bracelets, the phone accessory quietly became fashion's easiest styling move. What started with…...

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Elle India
elle. in > life-culture > hard-launch-vs-soft-launch-the-relationship-trend-defining-dating-in-2026-11782383

Hard Launch vs Soft Launch: The Relationship Trend Defining Dating in 2026

2+ mon, 3+ day ago  (229+ words) In the era of online dating, your relationship isn't official until it hits social media. Welcome to the debate: soft launch or hard launch? A soft launch keeps things low-key'think cropped hands, shadows, or "someone" across the table. It's privacy,…...

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Elle India
elle. in > life-culture > the-great-dating-reset-of-2026-10975998

The great dating reset of 2026

5+ mon, 3+ week ago  (523+ words) 'As app fatigue rises and low-effort love loses its charm, singles are moving toward something gentler, clearer, and infinitely more human' by Shahzeen Shivdasani Dating didn't suddenly collapse; it simply began to feel heavier, like something we were managing rather…...

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Elle India
elle. in > life-culture > taking-a-break-from-screens-might-be-the-reset-you-actually-need-11002985

Taking A Break From Screens Might Be the Reset You Actually Need

5+ mon, 2+ week ago  (543+ words) If your phone is the first thing you reach for in the morning and the last thing you see at night, this might be worth a pause. The idea of cutting back on screen time can feel unrealistic, especially when…...

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Elle India
elle. in > life-culture > the-married-men-club-why-taken-men-flirt-harder-10446097

The Married Men Club: Why Taken Men Flirt Harder

9+ mon, 3+ day ago  (590+ words) From dating apps to dinner parties, married men are the boldest flirts in the room. I spoke to some of them (and learned too much.) I've written before about married men on dating apps " their bios often more honest than…...