5+ hour, 56+ min ago  (123+ words) The audience segments that linear still owns The demographic data is instructive. Adults aged 65 and older spend 75 per cent of their TV viewing time on linear broadcasts, and those between 50 and 64 spend 63 per cent of their screen time on traditional…...

3+ hour, 8+ min ago  (839+ words) It is 11pm. A user is in prime purchasing mode, staring at a loading page. They wait. One second. Two. Exit. They try again. This time, they reach the payment screen, but something feels off. It doesn't look like the website…...

1+ mon, 5+ day ago  (748+ words) Across the Middle East and North Africa, messaging is undergoing a fundamental transformation. What began as a simple channel for alerts and notifications has evolved into one of the most powerful drivers of customer engagement. Today, it sits at the…...

2+ mon, 3+ day ago  (13+ words) Dubai DET's Beautiful Destinations, Music Nation launch UAE campaign for creative community'Campaign Middle East...

2+ mon, 1+ week ago  (294+ words) Google has introduced two new updates to Gemini, aimed at making its AI ecosystem more connected and intuitive. Google is rolling out a simpler way for users to switch between AI tools by importing memories, context and chat history from…...

2+ mon, 1+ week ago  (498+ words) Meta is making a significant change to how we define and report "clicks" in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide range of actions as "clicks" in click-based attribution " including…...

2+ mon, 3+ week ago  (381+ words) Meta has updated its content guidelines to clarify what it means to be "original" on Facebook and has begun rolling out new tools such as the content protection tool on creators" professional dashboards as part of its ongoing crackdown on…...

2+ mon, 4+ week ago  (1252+ words) The introduction of AI Overviews into Google search results has triggered a predictable reaction across the publishing landscape. For businesses that invest consistently in SEO content " from corporate blogs to sector led content hubs " the concern is simple: if answers…...

3+ mon, 5+ day ago  (696+ words) Vodafone Egypt and VML Egypt have launched a Ramadan campaign to reclaim the true spirit of Ramadan: Bringing families and friends closer together, and connecting closely with loved ones. Ramadan in Egypt has historically been about gatherings, with families sharing…...