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News
The new rules of search: five ways to stay visible in the age of AI
1+ hour, 56+ min ago (36+ words) Campaign UK With AI increasingly answering questions directly, marketers are no longer competing for clicks but for inclusion, credibility and narrative...
The lawsuits that could force Meta to redesign Facebook and Instagram
1+ hour, 47+ min ago (32+ words) Campaign From a 29-state action to individual and school-district claims, lawsuits target Instagram and Facebook to change its apps and algorithms....
Arthritis UK creates TikTok dance campaign to challenge misconceptions
4+ hour, 26+ min ago (63+ words) Campaign The work was created by Digitas UK in partnership with TikTok for Good Launchpad. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work ✓ Essential round-ups such as Movers and Shakers, Pitch…...
Channel 4 extends targeting proposition to YouTube channels
2+ week, 3+ day ago (37+ words) Campaign The move is part of Channel 4’s Fast Forward strategy, which is targeting a 'digital-first' offering by 2030. What we know about advertising, you should know about advertising...
Bet365 launches media review
2+ mon, 4+ week ago (14+ words) Campaign Republic of Media is the incumbent on the account....
'There's a likelihood of annoying them': how will users respond to ads on ChatGPT?
3+ mon, 3+ day ago (31+ words) Campaign As ChatGPT trials ads on the platform, media execs weigh in on the likelihood of success....
Hinge homes in on couples’ dating struggles before meeting via the app
3+ mon, 3+ week ago (20+ words) Hinge spotlights couples’ struggles with dating before meeting on the app Campaign Campaign was created by Hinge Creative and Birthday....
TikTok announces new AI ad formats and additions to TikTok One
3+ mon, 3+ week ago (33+ words) Campaign Features range from allowing users to book full holidays inside the platform to prioritising brand-owned pages in TikTok search results....
TikTok to launch paid, ad-free tier in UK
3+ mon, 3+ week ago (41+ words) Campaign TikTok becomes the latest social media platform to allow users to opt-out of targeted advertising for a fee, though creators will still have access to this audience via sponsored content....
Google News
4+ mon, 2+ week ago (13+ words) I Made This: Konker, an app to help new parents navigate the city Campaign...