News
‘There’s power in checking’: Billy highlights hidden energy costs in new campaign via Daylight
3+ hour, 11+ min ago (414+ words) Launched late March, Billy is a free service that helps New Zealanders compare power plans and providers to see if they're getting the best deal " very timely with many feeling the squeeze from higher energy costs. To drive awareness of…...
2degrees and TBWA New Zealand launch ‘Ring Ring’ to stop the scroll and start the call
6+ day, 4+ hour ago (399+ words) The idea is deceptively simple. Ring Ring is a limited-edition thumb ring engraved with the phone number of someone you care about, designed to intercept the scroll and redirect it to something better. In a world of smart rings that…...
Samsung Galaxy S26 launches in Australia with new 'The Elephant in the Room' microdrama series via Clemenger BBDO
2+ week, 2+ day ago (298+ words) At the centre of the campaign is "The Elephant in the Room, a three-part vertical microdrama series designed for social, BVOD, SVOD and Samsung TV Plus. Created entirely on Galaxy devices, the series taps into the rapid rise of short-form…...
Bel Lloyd: Why are ads starting to look almost identical to organic search results?
3+ week, 21+ hour ago (417+ words) Why are ads starting to look almost identical to organic search results? It's a deliberate design choice. Google has been steadily narrowing the visual gap between paid and organic results for years, removing the coloured "Ad" box, matching fonts, and…...
Why rising media costs are forcing agencies to rethink the website
1+ mon, 3+ week ago (664+ words) For years, performance conversations have focused on creative, targeting, and media efficiency. But increasingly, agencies are finding that the biggest constraint on growth isn't media at all. It's what happens after the click. Campaigns are driving traffic successfully, yet conversion…...
Aussie F1 driver Oscar Piastri makes the switch to Google Pixel in debut campaign by Emotive
2+ mon, 2+ week ago (351+ words) The integrated campaign, which marks Emotive's first work for Google Pixel, taps into a simple cultural insight: many consumers have become comfortable with their phones and aren't open to better options. Aimed at millennials, the work is designed to show…...
The One Show introduces new 'Best Use of TikTok' award - free to enter
2+ mon, 3+ week ago (282+ words) The new award, established in recognition of the importance of short-form video and rise of creator content, will honor a brand's exceptional use of TikTok, embracing the network's native behaviors, creative tools, and storytelling styles to build cultural relevance and…...
Mobile phone recycling program MobileMuster transforms bus shelter panels into “Phone Death Installations” in new campaign via Enigma
7+ mon, 2+ week ago (246+ words) There are an estimated 13 million broken and unused phones lying forgotten in drawers across Australia, and 96% of a phone's materials can be repurposed. But awareness of why and how to recycle phones is low. The "However it Dies" campaign is…...
INVNT Powers Aussie Broadband’s Wi-Fi Slam activation at Sydney Royal Easter Show
10+ mon, 4+ week ago (480+ words) Global brand storytelling agency INVNT has once again delivered a standout activation for Aussie Broadband, this time at the iconic Sydney Royal Easter Show. This marks the agency's second highly successful collaboration with Aussie Broadband following last year's celebrated SXSW…...
Say ‘NO’ to notifications: 2degrees launches new digital wellbeing campaign via TBWANew Zealand
11+ mon, 2+ week ago (311+ words) As part of its ongoing "Fighting for Fair" platform, 2degrees has launched "NOtifications," its latest initiative to help New Zealanders take control of their notifications before they take control of them. Created by TBWA NZ, the campaign launches as part of…...