News
Google has just provided 400 billion reasons why the search apocalypse is cancelled
2+ mon, 1+ week ago (639+ words) NP Digital ANZ's managing director says search isn't dead; it's become more human. And Google's Q4 earnings provide the receipts. by Guy Jarvie | 02/11/2026 For over three years, the marketing industry has been gripped by a singular anxiety about the looming "death…...
Instagram's first campaign in Thailand is all about keeping it Reel
4+ day, 19+ hour ago (332+ words) The work has been created by BBH Singapore. by Staff Reporters | 04/14/2026 Meta has launched its first-ever brand campaign for Instagram in Thailand to encourage users to create more Reels. Six 20-second Reels follow the films. In one of the 9: 16 clips,…...
Double Verify warns advertisers from fraudsters exploiting ads. txt
10+ mon, 3+ week ago (419+ words) While the IAB Tech Lab solution is meant to protect advertisers, Double Verify has detected numerous cases of deception and misuse. by Reem Makari | 05/26/2025 Media effectiveness platform Double Verify (DV) is warning advertisers of the increasing exploitation of ads. txt " an…...
Chat GPT and AI platforms do not get advertisers, says Double Verify's Mark Zagorski
6+ mon, 5+ day ago (754+ words) Mark Zagorski says AI is moving fast, but most platforms "don't get advertisers." Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands. by Rob de Pinto | 10/13/2025 If Mark Zagorski is feeling…...
Google, IAS bust AI ad fraud scheme infecting 25 million devices globally, a third in APAC
1+ mon, 2+ week ago (533+ words) by Marielle Descalsota | 03/03/2026 Google and Integral Ad Science (IAS) have identified and removed large volumes of invalid traffic from its ad systems after'detecting patterns inconsistent with real user behaviour.'The scheme, called'Genisys,'constructed a web of nearly 500 AI-generated publisher sites…...
What advertisers can learn from markets that already have Tik Tok bans
2+ mon, 2+ week ago (57+ words) Campaign Asia With a potential ban of Tik Tok in the US looming, we asked advertisers in India and Hong Kong, where the short video app is already banned, which alternatives they have turned to, and whether or not they…...
India has highest Facebook ad CTR, Mexico overall best country for Facebook ads: Kenshoo
2+ mon, 2+ week ago (55+ words) Campaign Asia GLOBAL " India has the highest clickthrough rate for Facebook ads in the world, with an average CTR of 0. 048 per cent, followed by Italy and Mexico, according to a study by digital marketing software company Kenshoo. Contact Customer Support…...
Australia's under-16 ban could be the domino that reshapes online governance globally
2+ mon, 2+ week ago (48+ words) Campaign Asia Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose. Contact Customer Support at...
Google can now crawl Instagram posts. What does that mean for brands? | Analysis
9+ mon, 19+ hour ago (617+ words) Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next. It's official. Instagram is letting down its walls to search engines " and this is an absolute game changer for…...
The next SEO: Why generative engine optimisation will make or break your brand | Analysis
10+ mon, 1+ week ago (621+ words) OPINION: AI-generated answers are the new front door to your brand. The winners will be those who learn to show up, not just rank, says AI Capitol founder Lionel Sim. Marketers once obsessed over keywords. Then came the battle for…...