News
Smadex unveils unique CTV Pause Ads via OpenGlass partnership
3+ hour, 15+ min ago (222+ words) Partner Post - Smadex Transparent DSP engineered for growth Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with OpenGlass to provide mobile app and gaming advertisers with direct, programmatic access to highly sought-after CTV Pause Ad inventory....
Where is App Store Optimizatin heading in 2026? [webinar series]
2+ week, 1+ day ago (268+ words) Partner Post - Gummicube The #1 ASO company App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue to evolve. Both…...
Where App Store Optimization is heading in 2026 and beyond, new webinar series explores the shifts
2+ week, 1+ day ago (268+ words) Partner Post - Gummicube The #1 ASO company App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue to evolve. Both…...
Upcoming RealityMine webinar to highlight blind spots in first-party app data
2+ week, 6+ day ago (209+ words) Partner Post - RealityMine Real digital journeys, revealed. When it comes to understanding what real people are doing in apps, most brands and app owners are "boxed in" " limited by what they can learn from their own 1st-party data. RealityMine'is reminding…...
From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure
2+ week, 6+ day ago (544+ words) Partner Post - EVADAV Traffic Group Make your apps skyrocket EVADAV Traffic Group, a global performance marketing company founded in 2007, has announced a newly enhanced corporate structure to further improve the company's brand positioning and operational scalability in media buying, traffic…...
RealityMine highlights power of cross-app consumer journey data
2+ week, 6+ day ago (209+ words) Partner Post - RealityMine Real digital journeys, revealed. When it comes to understanding what real people are doing in apps, most brands and app owners are "boxed in" " limited by what they can learn from their own 1st-party data. RealityMine'is reminding…...
App-to-web monetisation moves into the mainstream
1+ mon, 1+ week ago (299+ words) App marketplaces have long defined the commercial architecture of the mobile economy. Developers gained global distribution, integrated payments and trusted billing infrastructure. In exchange, they ceded control over the customer relationship and a share of revenue that can reach 1530% per…...
Consumer spending on apps surpassed games for the first time in 2025
1+ mon, 2+ week ago (307+ words) David Curry | February 5, 2026 Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The growth of in-app subscriptions across many categories over the past three years has come up…...
ChatGPT was the most downloaded app in 2025, supplanting TikTok
1+ mon, 4+ week ago (313+ words) David Curry | January 26, 2026 It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and Instagram, which have held…...
ConsultMyApp launches APPlyzer 26 with full Apple Ads auctions
2+ mon, 5+ day ago (191+ words) Partner Post - APPlyzer 26 by ConsultMyApp Real-time app store intelligence, made instantly clear ConsultMyApp has announced the launch of'APPlyzer 26, the latest evolution of its app store intelligence platform, built to give app marketers clearer, faster insight across Apple Search Ads, ASO,…...