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News

Branding in Asia
brandinginasia.com > rhinoshield-drops-an-iphone-30607-meters-and-it-survives

RHINOSHIELD Drops an iPhone 30,607 Meters??? And It Survives

1+ hour, 29+ min ago   (414+ words) The near-space test in Sweden earned the AirX phone case a Guinness World Records title after the device remained fully operational. We’ve all been there. You drop your smartphone and watch helplessly as it tumbles toward the floor, hoping the…...

Branding in Asia
brandinginasia.com > china-mobile-campaign-travels-across-10086-dimensions-for-qixi-festival

China Mobile Campaign Travels Across 10086 Dimensions for Qixi Festival

6+ day, 1+ hour ago   (310+ words) “Most festival campaigns focus solely on sweet romantic narratives. Instead, we mirrored the mythical ‘galaxy separation’ with modern digital disconnection.” F5 Shanghai has partnered with China Mobile to launch Cosmic True Heart, an AI-generated short film for the brand’s 10086 customer service…...

Branding in Asia
brandinginasia.com > telstra-launches-character-filled-free-for-all-campaign

Telstra Launches Character-Filled ‘Free For All’ Campaign

1+ mon, 4+ week ago   (266+ words) The campaign features original illustrations alongside appearances by globally recognized characters including Rick & Morty, the Powerpuff Girls, Ren & Stimpy, and Squidward. Telstra has launched a campaign created by Bear Meets Eagle On Fire with +61 to highlight that standard local and…...

Branding in Asia
brandinginasia.com > babymonster-fronts-oppos-reno16-campaign-ahead-of-global-launch

BABYMONSTER Fronts OPPO's Reno16 Campaign Ahead of Global Launch

2+ mon, 1+ week ago   (162+ words) OPPO said the Reno16 Series will officially launch across selected global markets beginning June 25, starting with Thailand and Spain. Consumer technology company OPPO has named K-pop group BABYMONSTER as the new ambassador for its Reno series, ahead of the Reno16 Series global…...

Branding in Asia
brandinginasia.com > stephanie-wong-on-how-ai-is-reshaping-brand-discovery-before-the-click

Stephanie Wong on How AI is Reshaping Brand Discovery Before the Click

2+ mon, 2+ week ago   (1297+ words) The SEO Director for APAC at Assembly discusses how AI-driven search is changing the way brands are found, evaluated, and recommended before a user ever visits a website. When Assembly announced the rollout of Stagwell Search+ across APAC last month,…...

Branding in Asia
brandinginasia.com > doubleverify-launches-ai-powered-brand-suitability-reporting-for-youtube-audio-ads

DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads

2+ mon, 2+ week ago   (251+ words) New offering brings post-bid measurement to audio formats on YouTube. YouTube Audio Ads are designed for listening-first experiences, running as in-stream ads with lightweight creative — typically a static image or simple animation paired with high-quality audio. The ads appear across…...

Google News
brandinginasia.com > the-friday-turns-tiktoks-shop-button-into-an-absurd-birthday-spectacle

The Friday Turns TikTok's Shop Button Into an Absurd Birthday Celebration

2+ mon, 4+ week ago   (267+ words) “We didn’t want to explain the feature. We wanted people to feel drawn to it. That’s why we turned a simple tap into an absurd visual joke.” TikTok Shop has launched a campaign for its 6.6 Birthday Sale built around the…...

Branding in Asia
brandinginasia.com > tune-talk-launches-kasi-tune-campaign-as-it-moves-beyond-traditional-telco

Tune Talk Launches Kasi Tune Campaign as it Moves Beyond Traditional Telco

3+ mon, 1+ week ago   (197+ words) The campaign by Edelman Malaysia highlights a move from telco to “techco,” built around faster connectivity and a cloud-native, AI-enabled ecosystem. Tune Talk and Edelman Malaysia have launched Kasi Tune, a campaign positioning the Malaysian telco around cloud-native AI infrastructure…...

Branding in Asia
brandinginasia.com > hinge-launches-third-chapter-of-its-funny-we-met-on-hinge-campaign

Hinge Launches Third Chapter of 'It's Funny We Met on Hinge' Campaign

3+ mon, 2+ week ago   (371+ words) Hinge has launched Can’t Believe We Met on Hinge, the third chapter of its It’s Funny We Met on Hinge campaign, featuring seven real couples who met through the dating app. The latest installment explores how people felt before finding…...

Branding in Asia
brandinginasia.com > as-ai-reshapes-brand-discovery-assembly-launches-stagwell-search-in-apac

As AI Reshapes Brand Discovery, Assembly Launches Stagwell Search+ in APAC

3+ mon, 2+ week ago   (326+ words) Global omnichannel media agency Assembly has announced the rollout of Stagwell Search+ in Asia-Pacific, a system designed to help brands understand and influence how they are represented across AI-driven search environments. Assembly said the launch is a shift away from…...