News
Tinder Rebrands For A New Generation
2+ hour, 20+ min ago (608+ words) Quick insight: Tinder isn't just changing how it looks—it's redefining how it talks about dating. The platform's first major rebrand in nearly a decade embraces the complexity, humor, and spontaneity of modern relationships. Created with creative agency Porto Rocha,…...
Tinder Spec Campaign Celebrates Imperfect Matches Instead of Soulmates
1+ mon, 1+ week ago (579+ words) Dating apps often promise users the search for “the one” — the perfect match, soulmate, or lifelong partner. But this speculative outdoor campaign for Tinder takes a different perspective, suggesting that real relationships are rarely perfect and that meaningful connections often…...
Simply Spiked BOLD Turns Dating Into Billboard Advertising
1+ mon, 2+ week ago (804+ words) Simply Spiked BOLD and agency Rethink launched a creative outdoor advertising campaign across Canada that tackles dating app fatigue by putting real singles on massive billboards to encourage bold real-world connections. Simply Spiked BOLD has launched one of the most…...
Tesco Mobile Celebrates Human Connections With BBH
3+ mon, 3+ week ago (559+ words) Tesco Mobile’s new campaign with BBH London reframes the idea of a “network” by showing that the most important one is not technological, but human. The brand positions itself as the quiet enabler of family, friendship, and everyday connection. Tesco…...