News
Samsung unveils new Galaxy film celebrating friendship and imagination
21+ hour, 12+ min ago (296+ words) New Delhi: Samsung has released a three-minute film for its Galaxy brand, centred on themes of friendship, imagination and human connection. The film premiered during the opening of the Galaxy Unpacked event held in San Francisco on February 25. It was…...
Meta updates ad measurement framework, revises click attribution and engaged-view metrics
5+ day, 22+ hour ago (366+ words) New Delhi: Meta Platforms has announced updates to its advertising measurement framework, introducing changes to click-through attribution and redefining how certain social interactions are recorded in campaign reporting. The company said advertisers are increasingly seeking clearer answers about whether an…...
OTTs like Netflix must follow India’s Constitution, respect cultural context: Vaishnaw
3+ week, 1+ day ago (696+ words) New Delhi: Information and Broadcasting Minister Ashwini Vaishnaw'Ashwini Vaishnaw on Monday said global OTT platforms such as Netflix must "modulate according to" India's cultural context and "work by the Constitution and the legal framework" of the country. Vaishnaw's comments come…...
MIB data shows sharp fall in actions taken against private TV channels in 2024-25
3+ week, 2+ day ago (399+ words) New Delhi: The Ministry of Information and Broadcasting's latest disclosure shows a sharp drop in actions taken against private satellite TV channels over the last five years, with the annual count falling to four in 2024 and eight in 2025, from a…...
DPOs flag compliance cost, feasibility concerns over TRAI’s new audit rules
3+ week, 6+ day ago (586+ words) This change could translate into a one-time cost of anywhere between Rs 50 lakh and Rs 1 crore for larger MSOs, at least two DPOs told BestMediaInfo.com. "Mandating separate instances will impose a cost of anywhere between Rs 50 lakh and Rs…...
Govt notifies AI content rules: AI labels mandatory, 3-hour takedown window on social media
1+ mon, 15+ hour ago (709+ words) New Delhi: The government has notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, tightening compliance for AI-generated and synthetic content on online platforms. The fresh rules require platforms to prominently label content generated or…...
Final OTT accessibility norms: MIB sets 36-month timeline, forms monitoring committee
1+ mon, 2+ day ago (815+ words) New Delhi: The Ministry of Information and Broadcasting (MIB) has notified the final Guidelines for Accessibility of Content on OTT platforms for persons with hearing and visual impairment." MIB has also put in place a compliance framework that includes quarterly…...
ZEE5 bets big on family and regional content to carve niche in crowded OTT space
1+ year, 1+ week ago (655+ words) New Delhi: ZEE5, on the shoulders of ZEE's regional content pool, is aiming to become a hub for family-centric and regional content. While every OTT platform offers a unique content slate to the viewers'Netflix with its global content, Amazon with its…...
ChatGPT ad model puts native, banner and video budgets at risk
1+ mon, 1+ week ago (1210+ words) New Delhi: Digital advertising may be heading into another reset. ChatGPT is testing ads in the United States that are bought purely on a CPM basis, priced at nearly three times what brands typically pay on Google and Meta. There…...
Consultations on FAST services coming soon, signals TRAI Chairman
1+ mon, 1+ week ago (351+ words) New Delhi: The Telecom Regulatory Authority of India (TRAI) has announced plans to initiate formal consultations on Free Ad-Supported Streaming Television (FAST) services, reflecting growing regulatory attention on the rapidly expanding internet-based broadcast segment." The move comes amid industry calls…...