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afaqs. com > afaqs-explains > delhi-hc-vs-google-why-hindware-ruling-matters-for-online-ads-11893516

Delhi HC vs Google: Why Hindware ruling matters for online ads

2+ hour, 27+ min ago  (866+ words) The Delhi High Court's recent ruling in a trademark dispute brought by Hindware could significantly impact how Google handles keyword advertising in India. The court has directed Google to pay Rs 30 lakh in damages to Hindware and barred it from…...

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afaqs. com > news > digital > instagrams-new-instants-feature-is-leaving-users-anxious-heres-why-11846642

Instagram's new "Instants' feature is leaving users anxious- Here's why

1+ week, 6+ day ago  (211+ words) Within days of the rollout, users flooded Reddit threads and X with complaints, while searches for "how to turn off Instagram Instants" also began trending. Once users open the camera, they see a shutter button at the centre, with a…...

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afaqs. com > news > social-media > instagram-does-a-snapchat-rolls-out-disappearing-photo-chats-11833248

Instagram does a Snapchat; rolls out disappearing photo chats

2+ week, 3+ day ago  (253+ words) afaqs! Alongside the feature, the company is also experimenting with a standalone Instants app in select countries, aimed at giving users quicker access to the camera. Instagram has introduced "Instants, a new feature designed to make sharing spontaneous, everyday moments…...

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afaqs. com > news > ott-streaming > chaupal-takes-the-non-intrusive-ad-route-to-ott-monetisation-11832032

Chaupal takes the non-intrusive ad route to OTT monetisation

2+ week, 4+ day ago  (679+ words) In partnership with adtech firm Frodoh, the platform has introduced native ad placements across its discovery layer'a move the company claims could reshape how brands advertise on streaming platforms. Sandeep Bansal, CEO, Chaupal, says the idea emerged from the need…...

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afaqs. com > news > guest-article > building-a-more-predictable-digital-led-media-business-11828570

Building a more predictable, digital-led media business

2+ week, 5+ day ago  (634+ words) Viewing patterns have become more fluid. A consumer may discover content on You Tube, continue on TV or an OTT platform, and return through social discovery. The journey moves across formats, languages, and devices." For entertainment companies, this scenario creates…...

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afaqs. com > industry-briefs > how-idiotic-media-is-helping-brands-reach-high-intent-buyers-on-telegram-11822967

How Idiotic Media is helping brands reach high intent buyers on Telegram

2+ week, 6+ day ago  (305+ words) Idiotic Media has identified this shift and is helping brands navigate this high intent landscape. They do not just run ads. They build and manage communities that provide real value to users. By acting as a community architect Idiotic Media…...

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afaqs. com > news > mktg > nielsen-report-tracks-shift-toward-deeper-digital-engagement-in-india-11810111

Nielsen report tracks shift toward deeper digital engagement in India

3+ week, 3+ day ago  (265+ words) India now has more than 915 million active internet users, according to Nielsen's India Internet Report 2025, which points to growing digital engagement across video, social media, fintech, and e-commerce platforms. The report estimates that internet users in India comprise 52% men and…...

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afaqs. com > news > mktg > kitkat-now-wants-your-phone-to-take-a-break-too-with-its-break-mode-cover-11808981

Kit Kat now wants your phone to take a break too with its "Break Mode" cover

3+ week, 3+ day ago  (172+ words) afaqs! "Kit Kat is taking its iconic "Have a Break" tagline quite literally with the launch of "Break Mode" a limited-edition phone pouch designed to block calls, internet, notifications, and GPS signals altogether Created by Kit Kat Panama in collaboration…...

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afaqs. com > news > mktg > act-fibernet-partners-with-spotify-to-enhance-home-entertainment-11808108

ACT Fibernet partners with Spotify to enhance home entertainment

3+ week, 3+ day ago  (284+ words) afaqs! "ACT Fibernet (Atria Convergence Technologies), a prominent wired internet service provider, has announced its partnership with Spotify, the music streaming platform Through this partnership, eligible ACT customers will receive three months of complimentary Spotify Premium Standard access This partnership…...

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afaqs. com > news > social-media > instagram-tests-optional-ai-creator-labels-to-improve-content-transparency-11803033

Instagram tests optional "AI creator" labels to improve content transparency

3+ week, 5+ day ago  (149+ words) afaqs! " Instagram is testing a new optional "AI creator" label, allowing users to disclose when their content is generated or modified using AI The label will appear on profiles as well as across posts and Reels, offering clearer context to…...