1+ hour, 16+ min ago   (827+ words) Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition. A version of this story was originally published in AI, Tech…...

4+ week, 1+ day ago   (516+ words) Teads, an adtech platform that helps web and mobile publishers monetize their digital content, is suing Google, claiming some anti-competitive advertising practices that hampered competition continue to this day. In an 85-page lawsuit filed in the Southern District of New…...

1+ mon, 5+ day ago   (145+ words) By The Digital Voice™ Programmatic platform Preciso is celebrating its sixth anniversary with the launch of a new website. The new design reflects the growing maturity of Preciso’s client base, as well as the innovation and technical expertise at the…...

1+ mon, 6+ day ago   (293+ words) ADWEEK Customer acquisition specialist esbconnect has announced four new customers for its audience retargeting tool, Optivo - the UK- first email retargeting platform, for anonymous site visitors, not in a brand’s CRM system They are Go Ape, Simba, Broadband Genie…...

1+ mon, 6+ day ago   (109+ words) In some cases, advertisers are paying more to appear next to AI slop than they would to appear on legitimate publishers. The problem spans open web and social media platforms, which, the report claims, is the fastest-growing environment of AI…...

1+ mon, 3+ week ago   (1392+ words) For decades, publishers have done everything in their power, from the legal to the not-explicitly illegal, to rank as highly in Google Search as possible. For many websites, traffic from the search engine was their single greatest source of audience…...

1+ mon, 3+ week ago   (999+ words) This post was created in partnership with Human Security In the past year, the internet stopped being a human-majority place. Automated traffic grew eight times faster than human traffic in 2024, according to cybersecurity firm Human Security. Notably, Cloudflare reports that…...

1+ mon, 3+ week ago   (582+ words) ADWEEK...

2+ mon, 2+ week ago   (307+ words) ADWEEK After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing…...

3+ mon, 1+ day ago   (271+ words) By The Digital Voice™ New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators impact.com, the global infrastructure for partnership-driven commerce, today announced that it will power Minecraft’s…...