News
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking
1+ hour, 42+ min ago (158+ words) Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Dhar Mann wants to facilitate meet-cutes for creators and brands. Earlier this month, the…...
Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM
22+ hour, 42+ min ago (196+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Starting soon, Snapchat's 900 million monthly active users will be able to converse directly with…...
Google is Migrating Dynamic Search Ads to AI Max
1+ week, 6+ day ago (317+ words) If you want to shape media strategy'not just optimize it'upgrade your expertise. The ADWEEK Mini MBA in Marketing equips you to lead with confidence and credibility. Register now. Google is porting its Dynamic Search Ads (DSA) system, which automatically generates…...
You Tube, Tik Tok, and Meta Are Betting Creator Talent Is Portable
10+ mon, 5+ day ago (927+ words) Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. You Tube, Tik Tok, and Meta are all betting that creators…...
Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows
2+ week, 2+ day ago (172+ words) Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. Last month, a Jury in Los Angeles found Meta and You…...
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser's Dream
1+ mon, 4+ day ago (179+ words) In an era of AI hype and algorithmic noise, fundamentals win. The ADWEEK Mini MBA in Marketing establishes you as a paragon of a marketer, not a paradoy of one. Register Now! Yahoo used its 2026 New Fronts event to position…...
You Tube Launches Gemini-Powered Creator Partnerships With AI Matching
1+ mon, 1+ week ago (446+ words) Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. You Tube isn't satisfied with serving one or two slices of…...
Cardi B Tackles Inbox Anxiety in Yahoo Mail Push for Its AI-Powered Planner
1+ mon, 6+ day ago (343+ words) When Cardi B is overwhelmed, even she can lose track of what matters. That's the premise behind Yahoo Mail's latest campaign, "Cardi B Busy," which introduces Planner, a new AI-powered feature designed to turn the inbox into a personal productivity…...
The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60
2+ mon, 3+ week ago (785+ words) Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night's Super Bowl " the Backstreet Boys found themselves in their own battle between brands." Their 1999 hit "I Want It That Way" was a surprise performance…...
Creatives React: Emma Stone's Performance Shines. Squarespace's Brand Case, Less So.
2+ mon, 2+ week ago (449+ words) Catharsis, thy name is Emma Stone. If the aim of Squarespace's film noir Super Bowl 60 ad was vicarious satisfaction, it nailed it. The reliably expressive Stone, unable to buy a website domain in her name, dramatizes a real problem in…...