2+ hour, 31+ min ago  (1112+ words) By Don Marti, Aloodo LLC With everything else going on in 2026, at least we don't have Google's "Privacy Sandbox" to worry about. The high-profile project is over. Or is it?" Not quite. Now, instead of one browser introducing its own…...

1+ mon, 2+ week ago  (1342+ words) Onetag's acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative. Google isn't perfect. But it offers convenient, cost-effective advertising tools that millions of small businesses use to find…...

6+ mon, 1+ week ago  (313+ words) HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it's offering the solution to individual advertisers. The SSP is betting on the…...

5+ mon, 1+ week ago  (975+ words) The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in…...

5+ mon, 1+ week ago  (954+ words) The Little(r) Browser That Could For most general web users, Brave is the most successful browser they've never heard of. But perhaps more people know it than you might expect. Otherwise, how could Brave have generated $25 million in revenue in…...

4+ day, 17+ hour ago  (1016+ words) What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so happens to come in the form of…...

5+ day, 2+ hour ago  (684+ words) The Chicago law firm Keller Postman is among the pioneers " Partner and Co-Founder Ashley Keller would say the pioneer " of mass arbitration lawsuits. The idea, Keller told Ad Exchanger, was that individuals would simply not follow through on such settlement…...

5+ day, 3+ hour ago  (1034+ words) So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users" opt-out preferences, violating state regulations." Despite the addition of the Global Privacy Control (GPC) system, which informs websites when a user has opted out…...

4+ mon, 2+ week ago  (816+ words) You Tube is more transparent than CTV. Let that sink in." In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already…...

7+ mon, 3+ week ago  (806+ words) Remember when you could update your privacy disclosures and be in good shape for a few years? Well, those days are long gone. How will the California Privacy Protection Agency's new rules on automated decision making and AI impact ad…...