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theweek.in > news > biz-tech > 08/22/2026 > centre-removes-12-minute-ad-cap-for-television-channels-is-this-the-death-of-cable-tv.html

Centre removes 12-minute ad cap for television channels: Is this the death of cable TV?

3+ week, 1+ day ago   (353+ words) The move is intended to boost advertising revenue, however incerased ad time could potentially result in a decline in TV subscriptions The Indian government has removed the 12-minute-per-hour ad duration limit for television channels This change aims to help traditional…...