2+ hour, 56+ min ago  (96+ words) Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets. Your go-to source for digital marketing news. Buy ads on PPC Land. PPC Land has standard and native ad…...

3+ hour, 21+ min ago  (827+ words) Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes. December 1-21 brought the December Product Reviews Update. The year-end cascade combined releases across core updates, spam updates, and local search updates. Multiple…...

20+ hour, 25+ min ago  (428+ words) Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery. The timing creates particular urgency because alternative vendor solutions remain scarce. According to McCann's analysis, "I know of none so…...

1+ day, 8+ hour ago  (1482+ words) Your go-to source for digital marketing news. "The traffic decline wasn't immediate. Publisher traffic remained broadly stable through mid-2023; a Synthetic Difference-in-Differences analysis shows a decline in traffic that started after August 2024 (13%)," according to the LinkedIn post from Zhao announcing the…...

2+ day, 9+ hour ago  (1310+ words) Ryan Hudson rebuts allegations against Honey's affiliate practices while launching ZeroClick AI ad network, as investigation exposes detection evasion system. The investigation by content creator MegaLag documented how Honey co-founders Ryan Hudson and George Ruan allegedly engineered what the researcher…...

3+ day, 6+ hour ago  (1377+ words) Google completes its third core update of 2025 on December 29 after an 18-day rollout marked by significant ranking volatility and traffic losses for publishers. Google yesterday completed the December 2025 core update, marking the end of an 18-day implementation period that brought…...

3+ day, 21+ hour ago  (1610+ words) Marie Haynes explains how Google is becoming an AI agent, not a search engine'and what this fundamental shift means for SEO professionals and marketers. Google is no longer just a search engine. Marie Haynes, one of the most respected voices…...

4+ day, 13+ hour ago  (487+ words) Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated. Follow PPC Land on your socials: LinkedIn, Google, Google News, X, Mastodon, Bluesky, Reddit, Threads or via RSS…...

4+ day, 17+ hour ago  (112+ words) Your go-to source for digital marketing news. Buy ads on PPC Land. PPC Land has standard and native ad formats via major DSPs and ad platforms like Google Ads. Via an auction CPM, you can reach industry professionals. Follow PPC…...

4+ day, 20+ hour ago  (341+ words) Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform. Nielsen announced on December 18, 2025, a collaboration with XR (Extreme Reach) aimed at simplifying how brands and agencies apply measurement tracking…...