2+ hour, 48+ min ago   (491+ words) Microsoft's Clarity has released a way to identify patterns that show how artificial intelligence (AI) crawlers, search bots, and automated agents interact with web content long before AI agents serve up citation or referral traffic to publisher or content sites....

13+ hour, 9+ min ago   (312+ words) YouTube on TV screens will see even more advertising messaging in 2026, according to a new study. The number of U.S. agencies planning to use YouTube on TV screens will grow to 62% from 60%, according to a study from Pixability, a data platform…...

1+ day, 3+ hour ago   (310+ words) Next week, Threads will officially begin rolling out ads to all users across the globe. Following the global availability of ads on Threads to all advertisers last spring, the Meta-owned social messaging app will expand ads to its 400 million users…...

1+ day, 3+ hour ago   (313+ words) Threads will officially begin rolling out ads to all users across the globe the first week of February. Following the global availability of ads on Threads to all advertisers last spring, the Meta-owned social-messaging app will expand ads to its…...

1+ day, 4+ hour ago   (470+ words) Snapchat has settled a lawsuit brought by a teen who alleged that she was harmed as a result of allegedly addictive design features on its service. The teen, identified in court papers only as K.G.M., is also suing TikTok, Meta and…...

2+ day, 4+ hour ago   (313+ words) A new report from market intelligence provider Similarweb shows Meta's Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X's continues to decline." According to Similarweb's findings, Threads officially matched…...

2+ day, 6+ hour ago   (182+ words) Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs and push spend toward campaigns that appear effective on paper but fail to generate revenue. Become a free MediaPost member now to read this article Log in if you…...

2+ day, 10+ hour ago   (396+ words) Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers. Data released Tuesday estimates that 8.51% of all paid ad traffic is invalid, meaning nearly one in every…...

2+ day, 12+ hour ago   (111+ words) Most advertisers have included Microsoft Advertising in their marketing mix or are planning to do so, a LinkedIn poll shows. Of the 200 respondents, 42% are already using Microsoft Advertising, and 36% plan to, according to Search Engine Roundtable." Become a free MediaPost…...

3+ day, 13+ hour ago   (101+ words) Data richness, while critical for targeting and performance, increasingly sits alongside regulatory risk, consumer scrutiny and platform-level privacy controls. Become a free MediaPost member now to read this article Log in if you are already a member Instagram, Facebook Lead…...