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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,281articles · 30d
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- Aug 13, 2026earliest in window
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News
CX Mix And Mingle: Consumers Prefer Phone And Email
3+ day, 7+ hour ago (318+ words) Brands cannot afford to focus only on one channel, whatever it is. That’s especially true when it comes to the customer service area, judging by Maximizing the Omnichannel CX With AI, a global study by Vonage. But it's important to…...
Study: Vitamin/Supplement Brands Don't Need A Separate AI Search Strategy
1+ week, 4+ day ago (403+ words) Brands have begun to embrace AI search as an important new part of the marketing toolkit. Yet, at least for supplement brands, it’s not necessary to have a dedicated AI search strategy to show up in AI results, according to…...
Cable-Streaming Costs: A Necessity? But With Options
1+ week, 5+ day ago (429+ words) What’s more important to consumers' monthly spending -- TV/streaming access or electricity? No doubt both. But at least there are options with the former. Average cable/satellite monthly costs for the total U.S. consumers are currently estimated at $125 per month....
The $1M Advertising Drain
4+ week, 1+ day ago (588+ words) Invalid traffic (IVT) rates continue to rise as advertisers adapt to complete automation of their advertising campaigns. Industry benchmarks show global invalid traffic rates have surged. Some that were published earlier this year forecasted IVT would reach up to 40% of…...