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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
NBC's 'Sunday Night Baseball' Viewing Up 48% Vs. 2025
4+ day, 16+ hour ago (317+ words) NBC's data comes from Nielsen and streaming viewership from Adobe Analytics for games aired on the NBC Television Network and NBC's streaming platform, Peacock. A year ago, ESPN -- which previously had the “Sunday Night Baseball” franchise -- earned 1.83 million. NBC’s coverage…...
Networks Ramp Up New-Season Promos 09/01/2026
1+ week, 4+ day ago (306+ words) Heading into the new TV season, the top broadcast networks (CBS, ABC, and NBC) and two cable networks (HGTV and Fox News Channel) are ramping up on-air promotion of their shows and brands. Over the last two weeks, CBS/Paramount…...
Networks Ramp Up New-Season Promos
1+ week, 4+ day ago (306+ words) Heading into the new TV season, the top broadcast networks (CBS, ABC, and NBC) and two cable networks (HGTV and Fox News Channel) are ramping up on-air promotion of their shows and brands. Over the last two weeks, CBS/Paramount…...
Nielsen Tells Networks Not To Mix Third-Party Data With Nielsen Metrics
1+ week, 6+ day ago (173+ words) Nielsen has sent a message to networks, saying that “mixing internal or third-party data with Nielsen metrics to make comparative statements in the press is not permissible,” Awful Announcing reports. The move could particularly affect NBC, which regularly publicizes viewership…...
3-Year Streaming Outlook: Slowing Down Pricing Hikes
2+ week, 3+ day ago (210+ words) The popularity and expansion of ad-supported premium options has changed the pricing dynamics for streamers versus their ad-free subscriptions. Higher-priced global ad-free options have seen greater price increases over the last three years versus those for global ad-supported tiers. This…...
Streaming Bundles Need More Than Another Streaming Service, Deloitte Says
3+ week, 4+ day ago (52+ words) 08/18/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Streaming Bundles Need More Than Another Streaming Service, Deloitte Says The trouble is that many of those bundles still amount …...