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Mediabrief.com - Latest news & podcasts on Media, Marketing, Advertising, TV, OTT, Radio, Digital, Print, Agencies, Startups, Healthcare
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News
Inshorts Prime Video app takeover
1+ week, 1+ day ago (278+ words) As digital feeds become increasingly crowded, Prime Video’s ‘The Traitors Season 2’ has partnered with Inshorts for an interactive app takeover that turned the news feed into an extension of the show’s world. The campaign was built around the themes of…...
Snapchat rolls out Unified Attribution globally
1+ week, 5+ day ago (133+ words) Snapchat has announced the global rollout of Unified Attribution, making the solution available to app advertisers using AppsFlyer or Adjust, with support for additional mobile measurement partners (MMPs) underway. Unified Attribution brings Snapchat platform metrics and MMP cross-channel performance metrics…...