News
Engagement Is the New Deliverability: Embracing Gmail’s Smarter Inbox
2+ hour, 41+ min ago (223+ words) Beginning as early as October, holiday promotions start flooding email inboxes as marketers compete for end-of-year sales. To help consumers prepare, Gmail introduced new inbox updates so they can stay on top of promotions and purchases. But these changes have…...
Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines
1+ day, 15+ hour ago (456+ words) Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information, according to a survey by Gartner. This comes as the business and technology insights company predicts that by 2028, 60% of brands will use…...