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Since its founding in 1980 Campaigns & Elections has been dedicated to being the go-to resource for political campaign professionals.
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News
Finding the Voters a Linear-Only TV Buy Missed
3+ week, 4+ day ago (339+ words) December 8, 2026 | Washington, D.C. How Comcast Advertising and Smart Media Group used a data-driven strategy to close a linear TV gap and maximize voter reach. An issue advocacy group ran a linear TV campaign targeting voting audiences in two congressional districts. When…...