News
Using black hat SEO tactics to game LLMs
2+ hour, 21+ min ago (746+ words) Are black hat SEO tactics making a comeback? Find out why your brand should avoid the risk. Unless your business is operating in an industry where a churn-and-burn strategy isn't a problem, black hat SEO was starting to look like…...
Why YouTube SEO matters in 2026
4+ day, 7+ hour ago (924+ words) Add YouTube to the list of social media search engines. Run a few Google searches and see how long it takes to see at least one YouTube video in the results. It won't take long. YouTube content is heavily featured…...
Google AI Overviews ramping up for ‘money’ queries
2+ week, 5+ day ago (846+ words) Learn how Google is shifting AIOs toward commercial intent " and what it means for your CTR. The dust has finally settled on Google's December 2025 core update, so if you work in SEO and were hoping for a quiet start to…...
Google Ads 2025: The Roundup
1+ mon, 1+ week ago (601+ words) Here's what you need to know from the Google Ads Highlights of 2025. 2025 marked a transformative year for Google Ads, with artificial intelligence taking centre stage, yet again. Here's what you need to know about the features that were added/updated…...
5 simple SEO improvements to make this Small Business Saturday
1+ mon, 3+ week ago (595+ words) If you don't know your meta tag from your metatarsal, fear not. Here are some practical SEO tips that don't require extensive knowledge or budget. Tomorrow (6th December) marks Small Business Saturday, a day celebrating the UK's small businesses. If you…...
Is an update to cookie policies on the horizon?
2+ mon, 2+ day ago (1108+ words) Since the EU's General Data Protection Regulation (GDPR) came into force in 2018, websites across the globe have had to implement cookie banners to ensure compliance, with visitors giving explicit consent that they agree to be tracked. This legislation has created…...
10 signs you work in SEO
2+ mon, 2+ week ago (476+ words) Is checking SERP rankings for keywords you don't even target your idea of fun? If more than five of the below sound familiar, there's a good chance you might've accidentally SEO-optimised your entire personality" No, we can't guarantee position one…...
How to choose the best SEO company
3+ mon, 1+ week ago (924+ words) We're not all charlatans, I promise" More shattered promises than a bad reality dating show " behind every new SEO client is a string of previous agencies who have broken their trust. But, while there are certainly some companies to avoid,…...
Why does it feel like we’ve gone back 15 years in SEO?
3+ mon, 1+ week ago (828+ words) Why does the obsession with AI-fuelled quick wins remind me of the old days of SEO? If you've been in SEO long enough to remember the days of article directories, spun content and link wheels, you might be feeling an…...
How to show Google Ads in AI Overviews & AI Mode
4+ mon, 1+ week ago (895+ words) Google Ads in AI Overviews and AI Mode are coming soon. We weigh the pros, cons, opportunities, and risks of using these new ads. You've almost certainly seen it by now. Ask Google a question, and a full, AI-generated paragraph…...