News
ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok
2+ hour, 17+ min ago (487+ words) For instance, YouTube has been the internet's default video platform for nearly two decades. It's frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs' superstar data scientist, to pull our data and double-check. Turns out, ChatGPT's global search…...
Our Top 5 Blog Posts of 2025 (And What Made Them Work)
2+ hour, 48+ min ago (943+ words) And, naturally, we wanted to remind you of some of our best'blogs" Below, we've used Ahrefs Web Analytics to find our most-viewed articles published in'2025. We were inspired by Amanda Natividad's SparkToro post. Great stuff from Amanda as usual'check it…...
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
3+ day, 1+ hour ago (1678+ words) Brand marketing is more important to SEO than ever before. The problem? All of this requires brand consistency. Most teams don't have a documented brand guide to maintain this consistency, leaving content creators (and AI tools) without clear direction. Here's…...
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
3+ week, 6+ day ago (1788+ words) Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good rankings…...
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
1+ mon, 3+ day ago (1239+ words) But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap). This matters because it suggests these aren't just a "short version" and "long…...
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
1+ mon, 1+ week ago (1495+ words) Expanding on one of our most popular AI Overview studies, we've analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. These thresholds helped us better find legitimate brands…...
10 ChatGPT SEO Tools That Help You Rank Higher
1+ mon, 1+ week ago (1771+ words) Below you'll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. The awesome Aleyda Solis built the "Content…...
Short vs. Long Content in AI Overviews: The Data Says Both Work
1+ mon, 2+ week ago (742+ words) For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by'AI. I've also seen others insist very short content (250500 words) is the future for visibility in AI, arguing that AI models…...
13 of the Best SEO Blogs (Beyond the Usual Suspects)
1+ mon, 3+ week ago (1790+ words) At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs" Digest. Below you"ll find our favorites'the blogs…...
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
1+ mon, 3+ week ago (640+ words) But here's what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility'measured in impressions rather than raw citation counts'can be far higher than your link percentage suggests. In this…...