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afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
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- Aug 15, 2026earliest in window
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India's OTT audience reaches 665 million; active paid subscriptions at 173 million: Ormax
5+ day, 19+ hour ago (347+ words) afaqs! "The Indian OTT audience universe is now estimated at 664.9 million (or 66.49 crore) people, representing 45% of the country"s population, as per the sixth edition of The Ormax OTT Audience Report: 2026 India"s OTT universe has grown by 11%, from 601.2 Mn…...
Premium attention is not just about where viewers watch, but what they do next
1+ week, 5+ day ago (983+ words) Premium attention is becoming harder to pin down. A viewer may be watching a large-screen connected TV, sharing the experience with family, while simultaneously using a phone to search, compare or act on something seen on screen. The question for…...