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adweek.com > media > yahoo-wants-to-turn-your-inbox-and-search-history-into-an-advertisers-dream

Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser's Dream

1+ week, 3+ day ago  (179+ words) In an era of AI hype and algorithmic noise, fundamentals win. The ADWEEK MiniMBA in Marketing establishes you as a paragon of a marketer, not a paradoy of one.Register Now! Yahoo used its 2026 NewFronts event to position itself as…...

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adweek.com > convergent-tv > youtube-launches-gemini-powered-creator-partnerships-with-ai-matching

YouTube Launches Gemini-Powered Creator Partnerships With AI Matching

2+ week, 2+ day ago  (446+ words) Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. YouTube isn't satisfied with serving one or two slices of brands…...

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adweek.com > creativity > cardi-b-tackles-inbox-anxiety-in-yahoo-mail-push-for-its-ai-powered-planner

Cardi B Tackles Inbox Anxiety in Yahoo Mail Push for Its AI-Powered Planner

1+ week, 5+ day ago  (343+ words) When Cardi B is overwhelmed, even she can lose track of what matters. That's the premise behind Yahoo Mail's latest campaign, "Cardi B Busy," which introduces Planner, a new AI-powered feature designed to turn the inbox into a personal productivity…...

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adweek.com > brand-marketing > the-backstreet-bowl-behind-the-t-mobile-coinbase-pop-showdown-at-super-bowl-60

The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

1+ mon, 3+ week ago  (785+ words) Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night's Super Bowl " the Backstreet Boys found themselves in their own battle between brands." Their 1999 hit "I Want It That Way" was a surprise performance…...

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adweek.com > agencies > creatives-react-emma-stones-performance-shines-squarespaces-brand-case-less-so

Creatives React: Emma Stone's Performance Shines. Squarespace's Brand Case, Less So.

1+ mon, 3+ week ago  (449+ words) Catharsis, thy name is Emma Stone. If the aim of Squarespace's film noir Super Bowl 60 ad was vicarious satisfaction, it nailed it. The reliably expressive Stone, unable to buy a website domain in her name, dramatizes a real problem in…...

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adweek.com > brand-marketing > creatives-react-t-mobiles-surprise-backstreet-boys-concert-feels-tired

Creatives React: T-Mobile’s Surprise Backstreet Boys Concert Feels Tired

1+ mon, 3+ week ago  (299+ words) The Backstreet Boys made a surprise appearance at T-Mobile's Times Square location in late January, shocking real customers with a goofy, over-the-top reimagination of their 1999 hit "I Want It That Way" for the wireless carrier's Super Bowl 60 appearance. The pop…...

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adweek.com > media > super-bowl-hot-take-wixs-ai-website-building-pitch-is-a-season-late

Super Bowl Hot Take: Wix’s AI-Website Building Pitch Is a Season Late

1+ mon, 3+ week ago  (271+ words) THE AD: Wix's Super Bowl spot centers on its AI-powered website-building tools, positioning the platform as a creative partner that helps entrepreneurs turn ideas into fully formed websites and apps. The ad leans heavily on familiar AI-era themes'speed, ease, and…...

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adweek.com > creativity > super-bowl-hot-take-backstreet-boys-t-mobile

Super Bowl Hot Take: T-Mobile Needs a Win, and the Backstreet Boys Will Deliver

3+ mon, 2+ week ago  (188+ words) There's a lot of goofiness involved, from a 7-11 Slurpee-stained blue tongue to overpowering wind effects and surprise appearances from comedian Druski, influencer-actor Pierson Fod, and rapper Machine Gun Kelly. The campaign represents T-Mobile's 13th consecutive Big Game buy." MY TAKE: This…...

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adweek.com > creativity > wix-hails-new-era-of-web-design-in-super-bowl-return

Wix Hails New Era of Web Design in Super Bowl Return

5+ mon, 4+ day ago  (447+ words) Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design: a'first-of-its-kind" hybrid website editor that combines chatbot-based AI with traditional drag-and-drop tools." With just a 30-second window to showcase its new feature to booze-fueled…...

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adweek.com > brand-marketing > the-backstreet-boys-want-it-t-mobiles-way-in-this-super-bowl-60-ad

The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad

1+ mon, 3+ week ago  (626+ words) On the off chance you're looking for a sign to "Tell Me Why" to switch to T-Mobile, look no further. The Backstreet Boys are back doing just that in the brand's fun, flashy, pink-plastered Super Bowl 60 ad. The iconic boy…...