2+ week, 7+ hour ago   (901+ words) By Toni Poulain, Goodway Group The industry’s first reaction was to debate whether this is a cash grab. The more consequential question is why the buy side remains so smitten with the idea of handing maximum control to autonomous buying…...

3+ week, 6+ day ago   (627+ words) If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. A few years ago, for example, the firm filed more than 75,000 arbitration demands over Amazon’s…...

4+ week, 2+ day ago   (431+ words) Gaming apps are filled with ads for more gaming apps. The insular world of app downloads is incredibly good at what it does, and AppLovin is the leader of the pack. But the mobile app download specialist is now branching…...

1+ mon, 1+ day ago   (876+ words) Very exciting, we know. But the update is actually quite important when it comes to retail search, as Digiday reports. Why is Walmart doing this? Negative keywords give advertisers more control over when their ads don’t appear. That’s useful for…...

1+ mon, 6+ day ago   (350+ words) If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no. On this episode of Inside the Stack, AdExchanger speaks with Mary Gabrielyan, Chief Strategy Officer at…...

1+ mon, 1+ week ago   (468+ words) Among the many potential use cases for agentic AI in ad tech, there’s one widely seen as a good place to start: automating direct sales. But automating direct sales requires detailed knowledge of a publisher’s ad availabilities, its current bookings…...

1+ mon, 1+ week ago   (872+ words) Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which…...

1+ mon, 1+ week ago   (1089+ words) New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30. Trade groups managed to push the registration deadline back to 2027, but the rest of it took effect immediately. “This makes the Mactaggart-induced one-week passage…...

1+ mon, 3+ week ago   (911+ words) Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers directly, free from the algorithmic…...