News
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
2+ hour, 6+ min ago (1100+ words) If you've spent the past week desperately prompting ChatGPT in the hopes that it would serve you an ad, you're not alone. On Monday, OpenAI announced that it's now testing ads in ChatGPT within the US, and that ads will…...
EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News
7+ hour, 37+ min ago (973+ words) The AdExchanger team will be off for Presidents Day on Monday, February 16. We'll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google faces yet another EU antitrust probe, this time over…...
The Three-Letter Acronym From Hell; Streaming The Hits
1+ week, 4+ day ago (815+ words) One of the strange anecdotal reoccurrences from the corporal crackdown by masked ICE agents in Minneapolis, Minnesota, is that said masked agents sometimes reference a protester or person who's filming them by name. A few agents have openly said that…...
AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?
2+ week, 1+ day ago (1016+ words) The Age Of The Agent AI startups are spawning at a record rate. The latest spawn is Limy, a New York-based startup founded in 2024, which just raised $10 million in seed funding, Business Insider reports. More important is how Limy plans…...
Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content
2+ week, 2+ day ago (1126+ words) YouTube's Kids and Family category is a bit of an anomaly. The category boasts some of the world's most-watched accounts, week in, week out. But it's also perhaps the most under-monetized part of YouTube. For YouTube, this is a perfectly…...
New Tool From AirOps Looks At Search Performance From Every Angle
2+ week, 3+ day ago (823+ words) The rise of generative AI search can be both a blessing and a curse for advertisers. On the upside, AI search engines form a new channel for brands to connect with consumers, potentially without increasing their ad budget. But AEO…...
Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
2+ week, 3+ day ago (1402+ words) For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a Prebid auction and the publisher uses Google Ad Manager (GAM), Google runs a…...
What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation
3+ week, 17+ hour ago (827+ words) Late last week, OpenAI revealed its plans to imminently begin testing ads within ChatGPT. Also unsurprisingly, OpenAI's announcement prompted a veritable deluge of predictions and concerns. And perhaps least surprisingly of all, OpenAI shared almost no additional information beyond its…...
The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover
1+ mon, 1+ week ago (1402+ words) Generative AI didn't just transform search results this past year; it upended how monetization works on the open web. So how have digital publishers been faring in this new era of content discovery? Uh, let's just say things aren't looking…...
Don’t Let These Privacy Shifts Blindside You In 2026
1+ mon, 1+ week ago (1220+ words) Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox…...