Over the past several years, we've covered the increasingly trendy practice of professional athletes rushing to the trademark office to register their nicknames and/or catchphrases. From Anthony Davis' unibrow, to Bryce Harper's flippant remarks, to Ryan Lochte channeling his inner bro-ness, up to and including Jeremy Lin's claim on his portmanteau nickname, we've raised our eyebrows at this sort of theory of ownership and protectionism that often times looks to make exclusive money over the coined phrases created by others. This sort of locking up of language was never really the point of trademark law, as we've pointed out, and we've suggested that athletes engaging in this sort of thing probably isn't the best thing ...
Counterpoint: Maybe Athletes Should Rush To The Trademark Office... If They Play For Teams Like The Dallas Maverickshttps://www.techdirt.com/articles/20190104/09080941330/counterpoint-maybe-athletes-should-rush-to-trademark-office-if-they-play-teams-like-dallas-mavericks.shtml
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Jan 8, 2019 10:33 PM 3+ mon ago
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