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Nura is courting mainstream consumers with its bluetooth earbuds TechCrunch

https://techcrunch.com/2019/01/08/nura-is-courting-mainstream-consumers-with-its-bluetooth-earbuds/
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Jan 8, 2019 8:13 PM 3+ mon ago

Nura is courting mainstream consumers with its bluetooth earbuds

Like many small companies at CES, most of Nura's time this week will be spent in meetings behind closed doors. Among other things, the Australian startup seems confident that it will be in a lot more stores by the time it releases its second product in May of this year.

Distribution for the Nuraphones was limited -- no surprise, really, for a young company. Nura managed to strike deals with some brick and mortars, including specialty stores like B8ta, but sales for its first product were mostly restricted to online channels. It's a shame, really, for the sort of product one really needs to experience in order to really understand.

Still, the over-ear headphones did generate substantial buzz through word of mouth. And while the company doesn't disclose sales figures, it told TechCrunch that just north of 100,000 calibrations have ...

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