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The IoT brings targeted advertising into retail stores

https://www.networkworld.com/article/3336160/internet-of-things/the-iot-brings-targeted-advertising-into-retail-stores.html
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Jan 28, 2019 11:31 AM 2+ mon ago

The IoT brings targeted advertising into retail stores

Fredric Paul is Editor in Chief for New Relic, Inc., and has held senior editorial positions at ReadWrite, InformationWeek, CNET, and PC World. His opinions are his own.

An IoT-powered Walgreens "smart cooler" knows if you're a man or a woman, plus how old you are, to target ads at you. Is that a good thing?

The Internet of Things (IoT) is everywhere these days, from smart houses to smart cities to industrial applications. And now it's coming to the coolers in a drugstore near you.

Walgreens is testing innovative, IoT-powered "smart coolers" that combine cameras, facial recognition software, and display screens in the cooler doors to serve targeted ads depending on what it can tell about shoppers rooting around for cold drinks and frozen treats.

According to the Wall Street Journal, the system attempts to recreate the online advertising ...

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